Commercial Integrator August 2022 - 24

COVER STORY InfoComm '22
is you couldn't escape the concept of
hybrid working. Most of the collaboration
vendors [and] some of the non-collaboration
vendors were embracing this term 'hybrid.' "
With a chuckle, he observed that
everyone seems to agree that hybrid working
is the future, but nobody can seem to
agree exactly what that term means. " It's
something we all throw around, but we haven't
really come up with a definition for, "
Danto added. He did, however, observe
some overarching trends that align with
the reimagining of work environments -
for example, vendors' focus on smaller
pieces of equipment to suit smaller rooms
(versus large, one-off conference spaces),
as well as increased AI and machine learning
capabilities.
Sharing some research data that AVIXA
briefed him on during InfoComm '22,
Maldow reported that, in this post-pandemic
world, investment in AV solutions is
set to increase dramatically. He cogently
explained the reason, saying, " Offices are
no longer places you go to do work. The
only reason I'm going to the office is for
collaboration...for teamwork...for meeting
rooms. And that's what hybrid is. " Maldow
emphasized that, even if people define " hybrid "
slightly differently, everyone agrees
that we'll never again return to the days of
every employee being in the office each
day. There will always be a contingent of
people who are remote, he argued. That,
according to Maldow, means " ...every
room in the office is now a meeting room. "
Accordingly, every room must have microphones,
cameras, integrated collaboration
platforms, etc. And those solutions were
what he eyed most closely on the tradeshow
floor.
Education sessions, panel discussions and thought-leadership presentations were core
components of the InfoComm '22 experience. Many talks drew several dozen attendees.
One attention-getting education session at InfoComm '22 focused on the blurring of AV
and IT projects. The presenters (L-R) included TD SYNNEX's Sandi Stambaugh; Iowa State
University's Michael Pedersen; multimedia journalist Alesia Hendley; Epiphan Video's
Tobi Tungl; and Commercial Integrator's Dan Ferrisi.
24
Commercial Integrator AUGUST 2022
Education and Training
Education sessions, panel discussions and
thought-leadership presentations were
core components of the InfoComm '22 experience,
with many talks drawing several
dozen attendees. Commercial Integrator
and I were honored to host two sessions,
one focused on prominent audio-networking
protocols in use today, such as AES67,
Dante and Milan, along with the rapidly
emerging IPMX set of standards. On June
8, I emceed a lively discussion featuring
respected luminaries like Paul Zielie of
AVCoIP; Kathryn Taub of Audinate; Scott
Sugden of L-Acoustics; and Andrew Starks
of Macnica Technology. Although each
panelist was there to represent a particular
protocol or approach, the conversation was
not confrontational but, rather, constructive.
We learned about each protocol's
strengths and development areas, as well
as the commonalities and points of differentiation
among them.
Then, on June 9, I returned to the stage
to moderate an all-star panel on the topic of
how AV and IT integrators are increasingly
encroaching on each other's " territory, "
with clients approaching each for the other's
specialty. Speakers included multimedia
journalist Alesia Hendley; Epiphan Video's
Tobi Tungl, CTS, CTS-D; Iowa State University's
Michael Pedersen, CTS-D, CTS-I; and
TD SYNNEX's Sandi Stambaugh. During
the discussion, they evaluated the pros and
cons of various approaches that integrators
can take - for example, training your existing
team to develop expertise in new areas,
finding a go-to partner with which your
firm can team, or acquiring a firm that can
bolster your company's expertise in either
AV or IT. The panelists also chewed over the
forces driving AV and IT together, debating
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Commercial Integrator August 2022

Table of Contents for the Digital Edition of Commercial Integrator August 2022

Commercial Integrator August 2022 - Cover1
Commercial Integrator August 2022 - Cover2
Commercial Integrator August 2022 - 1
Commercial Integrator August 2022 - 2
Commercial Integrator August 2022 - 3
Commercial Integrator August 2022 - 4
Commercial Integrator August 2022 - 5
Commercial Integrator August 2022 - 6
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Commercial Integrator August 2022 - Cover3
Commercial Integrator August 2022 - Cover4
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