Commercial Integrator August 2022 - 25

This year's InfoComm exposition, which drew 19,681 show-goers, represented a return to strength and a fantastic launchpad for the
rest of the year.
whether end users are the primary drivers
or whether the technological divisions
themselves are blurring. Avid audience engagement
indicated that this topic warrants
further exploration.
There were, of course, also a large
number of press conferences to announce
technology advancements and important
strategic partnerships. By contrast, others
sought instead to illuminate the topical
issues of the day. For example, on June 8,
Audinate held a press conference to lay
out its efforts to ameliorate ongoing supply-chain
challenges. As discussed in my July
editorial, supply-chain snarls reached a new
global peak in 2022.
During the press conference, Audinate
made clear that overheated demand is
a big part of the problem, and it might
well take until 2024 to effect meaningful
production increases for semiconductors
and the like. Component availability
globally is further complicated by logistical
and transport hurdles, as well as personnel
shortages.
According to its executives, however,
Audinate has a multi-pronged strategy to
adapt to those difficulties and, as a result,
it has shipped more units of its chips,
cards and modules (CCM) through May
2022 than its 2021 benchmark for the
same period.
commercialintegrator.com
Amazing Nightlife
The age-old adage to " work hard and play
harder " seems as though it was coined
for our industry. This year's InfoComm was
packed with after-hours events that allowed
#avtweeps to socialize and network in
a relaxed, party-like setting. Two of the
biggest names in commercial AV distribution
- ADI and Exertis Almo - each held
well-attended gatherings on July 7, giving
hundreds of industry stakeholders a chance
to forge meaningful connections before
the show floor opened the following day.
Termed a Partner Appreciation Event, ADI's
party at Moon & View at the Palms Casino
Resort brought together heavyweights from
associations like NSCA, vendors like Listen
Technologies and integrators like Verrex.
Meanwhile, at the Hard Rock Café, Exertis
Almo celebrated the successful coming
together of its component companies and,
simultaneously, presented a donation to
the AVIXA Mosaic Scholarship in support of
diversity in our industry.
The following evening, InfoComm '22
show-goers danced until the wee hours
of the morning at Zouk Nightclub, located
within Resorts World Las Vegas. The
electric-charged party, dubbed " Glow
Up the Night, " represented a partnership
between organizer Peerless-AV and a slew
of additional sponsors. It was a perfect embodiment
of the immersive and transportive
power of powerful audio, large-format
video and dazzling lighting.
A Launchpad
At the outset, I wrote that I view InfoComm
'22 as a launchpad. I think it'll help propel
AVIXA back to the kind of 40,000-person
expositions it oversaw in the latter years
of the last decade. I also think it'll help
boost the commercial AV community to
a strong second half of the year. Vendors
received key guidance from integrators,
who themselves learned from the power
end users who strolled the LVCC all show
long. The most visible of those were HETMA
members, who offered in-the-trenches
perspectives on the latest trends in highereducation
technology deployment. As
conference rooms, classrooms and other
spaces continue to be reimagined, the
conversations thrumming on the show floor
formed a drum beat of sorts, sweeping
all of us into a march toward an exciting,
profitable future.
InfoComm 2023 will take place in Orlando,
Fla., from June 10 to 16, with exhibits
from June 14 to 16, at the Orange County
Convention Center. Visit Infocomm
show.org for additional information.
Commercial Integrator and our team can't
wait to see you there. CI
AUGUST 2022 Commercial Integrator 25

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Commercial Integrator August 2022

Table of Contents for the Digital Edition of Commercial Integrator August 2022