Commercial Integrator August 2023 - 18

Houses of Worship
THE WORSHIP
MARKET
EARNS PRAISE
The house-of-worship market might not
be for everyone. But, for integrators who
understand its unique beats and rhythms,
it offers abundant opportunities for growth.
By Dan Ferrisi
COMMERCIAL INTEGRATOR DEEP DIVE
reports exist to provide an overview of
an entire vertical market or technology
category, identifying overarching trends
and exploring common pain points.
Houses of worship pose a challenge in this
regard, as the worship market presents
numerous divergences. As you'll see
here, even our own interviewees, who
are deeply connected to the worship
community, draw different conclusions in
some cases. And, of course, there is a vast
gulf between cash-flush churches (e.g.,
Lakewood Church) and the Baptist church
down the street. Thus, this Deep Dive is
unlikely to provide much guidance of the
" one-size-fits-all " variety. However, it will
provide perspective to help you determine
whether the worship market is right for
your integration company, and it'll offer
critical insights on how to maximize your
chances of success in this category.
CI recruited a top worship-market
integrator, David Lee, PhD, president
Although it's true that the average house
of worship might not have millions of
dollars to spend, many are willing to
invest substantially to deliver incredible
AV experiences for their congregants.
18
Commercial Integrator AUGUST 2023
commercialintegrator.com
COURTESY MANKIN MEDIA/TIM CORDER.
http://www.commercialintegrator.com

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
Commercial Integrator August 2023 - 4
Commercial Integrator August 2023 - 5
Commercial Integrator August 2023 - 6
Commercial Integrator August 2023 - 7
Commercial Integrator August 2023 - 8
Commercial Integrator August 2023 - 9
Commercial Integrator August 2023 - 10
Commercial Integrator August 2023 - 11
Commercial Integrator August 2023 - 12
Commercial Integrator August 2023 - 13
Commercial Integrator August 2023 - 14
Commercial Integrator August 2023 - 15
Commercial Integrator August 2023 - 16
Commercial Integrator August 2023 - 17
Commercial Integrator August 2023 - 18
Commercial Integrator August 2023 - 19
Commercial Integrator August 2023 - 20
Commercial Integrator August 2023 - 21
Commercial Integrator August 2023 - 22
Commercial Integrator August 2023 - 23
Commercial Integrator August 2023 - 24
Commercial Integrator August 2023 - 25
Commercial Integrator August 2023 - 26
Commercial Integrator August 2023 - 27
Commercial Integrator August 2023 - 28
Commercial Integrator August 2023 - 29
Commercial Integrator August 2023 - 30
Commercial Integrator August 2023 - 31
Commercial Integrator August 2023 - 32
Commercial Integrator August 2023 - 33
Commercial Integrator August 2023 - 34
Commercial Integrator August 2023 - 35
Commercial Integrator August 2023 - 36
Commercial Integrator August 2023 - 37
Commercial Integrator August 2023 - 38
Commercial Integrator August 2023 - 39
Commercial Integrator August 2023 - 40
Commercial Integrator August 2023 - 41
Commercial Integrator August 2023 - 42
Commercial Integrator August 2023 - 43
Commercial Integrator August 2023 - 44
Commercial Integrator August 2023 - 45
Commercial Integrator August 2023 - 46
Commercial Integrator August 2023 - 47
Commercial Integrator August 2023 - 48
Commercial Integrator August 2023 - 49
Commercial Integrator August 2023 - 50
Commercial Integrator August 2023 - 51
Commercial Integrator August 2023 - 52
Commercial Integrator August 2023 - 53
Commercial Integrator August 2023 - 54
Commercial Integrator August 2023 - 55
Commercial Integrator August 2023 - 56
Commercial Integrator August 2023 - Cover3
Commercial Integrator August 2023 - Cover4
https://www.nxtbook.com/emerald/commercialintegrator/august_2023
https://www.nxtbook.com/emerald/commercialintegrator/july_2023
https://www.nxtbook.com/emerald/commercialintegrator/june_2023
https://www.nxtbook.com/emerald/commercialintegrator/may_2023
https://www.nxtbook.com/emerald/commercialintegrator/april_2023
https://www.nxtbook.com/emerald/commercialintegrator/march_2023
https://www.nxtbook.com/emerald/commercialintegrator/february_2023
https://www.nxtbook.com/emerald/commercialintegrator/january_2023
https://www.nxtbook.com/emerald/commercialintegrator/december_2022
https://www.nxtbook.com/emerald/commercialintegrator/november_2022
https://www.nxtbook.com/emerald/commercialintegrator/october_2022
https://www.nxtbook.com/emerald/commercialintegrator/september_2022
https://www.nxtbook.com/emerald/commercialintegrator/august_2022
https://www.nxtbook.com/emerald/commercialintegrator/july_2022
https://www.nxtbook.com/emerald/commercialintegrator/june_2022
https://www.nxtbook.com/emerald/commercialintegrator/may_2022
https://www.nxtbook.com/emerald/commercialintegrator/april_2022
https://www.nxtbook.com/emerald/commercialintegrator/march_2022
https://www.nxtbook.com/emerald/commercialintegrator/february_2022
https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
https://www.nxtbook.com/emerald/commercialintegrator/september_2021
https://www.nxtbook.com/emerald/commercialintegrator/august_2021
https://www.nxtbook.com/emerald/commercialintegrator/july_2021
https://www.nxtbook.com/emerald/commercialintegrator/june_2021
https://www.nxtbook.com/emerald/commercialintegrator/may_2021
https://www.nxtbook.com/emerald/commercialintegrator/apr_2021
https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
https://www.nxtbookmedia.com