Commercial Integrator August 2023 - 20

Houses of Worship
Do you perform work in houses of
worship?
I'll watch what they're doing. I'll visit them.
Whatever it takes to see what their needs
are. " He explains that the primary point of
contact is usually the pastor or the worship
leader, the latter term referring to the
individual who puts together the music
experience. Lee emphasizes the need to
study both, and then tailor your pitch to
their respective needs.
The pastor will be most compelled by
how technology can help them present
their sermon or teachings more effectively.
A savvy integrator, for example, will
notice that a handheld microphone is an
encumbrance to the pastor and suggest
an over-the-ear mic. By contrast, conversations
with the worship leader will likely
center on optimizing musical elements,
like soloists, a choir or a praise band. Lee
offers the example of attending sound
check, hearing feedback and recommending
wireless IEMs to mitigate the problem.
" It's helping them to understand how they
can really use the technology without it
overwhelming them, " he emphasizes.
Creel stresses that the church market is a
tight-knit community in which relationships
are paramount. " We do find that we do get
referrals from one to another, " he explains.
" They're really just looking for someone to
help out. " That means it's essential to present
yourself well and earn the leaders' trust.
Lee references something he calls " the
rearview mirror test. " In short, you should
ask yourself if you look good, sound good
and are ready to make a great impression.
In the live-sound world, socializing over
drinks at the bar is great; if you're talking
to a church leader, though, it's better to err
on the side of conservatism. " The technology
is not really the thing to get you in the
door, " Lee states. " It's really about having
the ability to understand your client. "
The Message is Paramount
Unsurprisingly, both of our experts agree on
integrators' paramount responsibility when
working with houses of worship. " Sound is
Sound-reinforcement
system type that best
suits houses of worship?
25.9%
Column
speakers
33.3%
Point source
speakers
40.7%
Vertical line
arrays
Sound-reinforcement system type that best
suits houses of worship?
Characterize worship business over last
12 months.
of number-one importance, " Creel states.
" They want to get it right. " That means
technical systems must effectuate intelligible
audio, deliver even coverage from front
to back, and ensure that both music and
speech come through clearly. And, when it
comes to delivering on that, Lee has a go-to
answer. " Line array, right now, is the thing, "
he declares. " It's not that it's the only thing,
but the line array solves a lot of issues with
intelligibility and distribution. "
According to Lee, traditional pointsource
solutions have always had a place,
but they've also had longstanding limitations.
" It was mostly geared for speech, "
he explains. " Today, you've got to have a
sound system that's for the full range:
music and speech. " Lee also praises line
arrays for their relative ease of deployment,
and he points to the helpfulness
of high-quality prediction software (e.g.,
EASE, manufacturers' proprietary offerings).
" Today, it has become so sophisticated, "
he marvels. " It's pretty accurate on
where the speakers need to be located. "
Indeed, Lee adds that today's software is
precise enough to calibrate the pitch of
the speakers on the array. However, he
makes clear that not all " line arrays " actually
adhere to true line-array theory. Lee
praises Meyer Sound, L-Acoustics and d&b
audiotechnik for being truly effective.
Creel is first to point to a relevant truism.
Watchfire on Spectacularly Immersive Worship
Connect to your congregation using vibrant direct-view LED (DVLED) displays featuring spectacularly immersive worship and
praise content. Watchfire's commitment to service and innovation has helped numerous houses of worship create a more memorable
and transformative experience for their congregations.
Watchfire's end-to-end DVLED solution is truly designed with the user in mind. From cost-effective outside entrance signs to
modular interior displays and pre-assembled videowalls, the easy-to-install displays can be counted on to perform. High-contrast
LEDs provide excellent visibility, color and brightness, delivering a rich color palette. Choose the optimum pixel pitch for your
interior or exterior applications, and work with Watchfire's sales and design teams to create the ideal solution for your worship
space. Sleek interior panels can be installed in multiple configurations and used in almost any application. Provide a digital backdrop
for your praise band or display scripture for parishioners to follow during the sermon. No matter the need, you can count on
Watchfire indoor displays to perform.
Watchfire is an American company with a long history within the outdoor digital signage world. It's applying the same philosophy
of excellence to expand its Pro-AV and indoor displays division. With over 90 years of experience in manufacturing and
designing electronic signs in its east central Illinois location, and more than 65,000 digital displays operating nationwide, Watchfire
has been part of the evolution of the sign and LED display markets. The Watchfire team understands what it takes to meet and
exceed customers' needs by focusing on top priorities: service, design, performance and innovation.
Visit WatchfireSigns.com/indoor-Pro-AV to learn more.
20
Commercial Integrator AUGUST 2023
commercialintegrator.com
Preferred display format among
house-of-worship clients?
http://www.WatchfireSigns.com/indoor-Pro-AV http://www.commercialintegrator.com

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
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Commercial Integrator August 2023 - Cover3
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