Commercial Integrator August 2023 - 24

Houses of Worship
last
going through the pandemic and even
before, " Lee says failure to make the necessary
lighting upgrades risks having the
images on your DVLED wall look " horrible. "
He comments that church leaders have
discovered that " ...when I use my traditional
PARs at 3200 Kelvin, my pastor looks red
on the LED wall. " Unsurprisingly, then, Lee
Communication has made a tidy business
of swapping out old PAR cans. In fact, Lee
says, his company has installed between
500 and 800 LED fixtures in recent years.
LED fixtures prove their benefit in nuHouse-of-worship
projects completed
in the past year?
Forecast for your house-of-worship
project business?
Comparative profitability of
house-of-worship work?
mat among
nts?
merous ways, including with respect to affordability,
energy efficiency and improved
aesthetics. By Lee's reckoning, 10 years
ago, the cheapest good-quality moving
light might have been $10,000. By contrast,
today, you can get one for $1,500.
" There are products on the market [where]
the LED experience makes a lot more
sense because they're affordable, and
yet they do a good job, " he says. On the
topic of environmental stewardship - not
to mention avoiding waste - Lee says the
shift away from PAR cans brings electricity
costs way down. Indeed, by swapping
an LED fixture for a 1,000-watt PAR, he
declares, " ...you can get by with typically
300 watts or less. " Finally, according to
Lee, LED fixtures give sanctuaries a newer,
fresher, more advanced look. This aligns
with the imperative to turn out-of-home
venues into experiential destinations.
Livestreaming Remains Essential
Even if a church invests in the bestsounding
audio systems and the most dazzling
videowalls, a portion of the congregation
will nevertheless consume services
remotely. That means houses of worship
must invest in high-quality livestreaming.
Creel notes the criticality of lighting here,
too, saying that changes in color temperature,
variable lighting conditions and
architectural factors like stained-glass windows
can wreak havoc when churches try
to create a high-quality stream. " That's an
area for improvement that churches could
work on, " he states, saying deficiencies
are present across both large and small
worship centers. Creel acknowledges that
some churches - especially those that
depend entirely on volunteers - crave
24
Lee praises line arrays
for their relative ease of
deployment, and he points
to the helpfulness of highquality
prediction software
(e.g., EASE, manufacturers'
proprietary offerings).
Who operates technical systems for your
house-of-worship clients?
Characterize your worship clients' return-to-sanctuary efforts.
Your characterization of return-to-sanctuary
efforts?
Most of my worship
clients have
attendance at or
above pre-pandemic
levels
21.4%
39.3%
Most of my clients
view in-person and
remote worship as
equally important and
are investing equally in
technologies for both
a " set-it-and-forget-it " user interface for
their livestreams. But, shaking his head, he
says, " If that camera is set on an auto white
balance...it's not a very good experience. "
Sticking to the topic of cameras, Creel
emphasizes that it's worth investing in
a high-quality piece of equipment. " To
have, for example, one wide view, where
you're looking at the preacher and he's so
small you can't even see him...that's not
a very good experience, " Creel warns. At
the very least, he says, decision-makers
should allocate budgets for a camera that
can zoom in and frame the stage properly.
Creel makes a utilitarian case for this,
saying, " Churches can reach a lot more
Commercial Integrator AUGUST 2023
people out of the four walls than they
can in the four walls. " And, with a sizable
number of congregants now being fully or
sometimes remote, there's little justifiable
reason not to embrace the potential here
- particularly when pretty good, nicely
featured PTZ cameras are available for
about $2,000.
A Simple User Interface
A positive about the worship market
is that women and men are motivated
enough in their desire to have a great
churchgoing experience that they volunteer
to operate cameras and run the
mixing board on Sunday morning. The
commercialintegrator.com
7.1%
Other
Most of my worship
clients have less
attendance than
pre-pandemic but
are focused on the
in-person worship
experience
32.1%
COURTESY OF DAVID LEE, PHD, LEE COMMUNICATION INC.
http://www.commercialintegrator.com

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
Commercial Integrator August 2023 - 4
Commercial Integrator August 2023 - 5
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