Commercial Integrator August 2023 - 38

SPONSORED CONTENT
'The Culture of Eff ort': How
Grupo Covix Endures and Thrives
As the renowned México City-based integrator marks 40 years of success, its
leader reflects on core values that are unchanging.
W
hen a company remains in business
for four decades, it must be
resilient in the face of change. After
all, over 40 years, technologies evolve,
vertical markets rise and fall, and economic
conditions fluctuate between
expansion and recession. Thankfully
for Grupo Covix, a technology integrator
specializing in turnkey solutions, its
founder, Carlos Alcázar Barragán, built
the company to endure. Founded in
1983, Grupo Covix, which is headquartered
in México City, México, has risen
to be recognized as the country's premier
technology integrator, delivering
outstanding outcomes for prestigious
global clients.
Here, Commercial Integrator explores
Grupo Covix's founding and development,
as well as how it has reached new
heights under the leadership of secondgeneration
CEO Juan Carlos Alcázar.
First, however, we off er this overview of
the company: Grupo Covix, which has
about 50 employees, specializes in professional
audio and video integration,
outfi tting boardrooms, control rooms,
auditoriums and digital-signage deployments.
It also boasts strong competency in security solutions, particularly
CCTV and access control. Although Grupo Covix divides
its attention between the public and private sectors, it maintains a
strict focus only on commercial applications. In addition to its headquarters,
the company maintains a logistics center in Miami; a service
offi ce in Guadalajara, México; and a new offi ce in Panamá City, Panamá,
which serves as a hub for Central America. " We have interesting
projects there, and we have very good plans for that offi ce, " Juan
Carlos says. " We expect this year for it to boom. "
Grupo Covix is Born
Alcázar Barragán, who now holds the permanent title of president
emeritus, started his business in the '80s as a computing engineer,
selling mainframes to the fi nancial sector. Later that decade, while
traveling at a convention, he saw Electrohome products and immediately
grasped the business applications of projection. " He was
impacted by the fact that projection could not only be for cinema, "
Juan Carlos states. In particular, he saw value for his existing banking
clients, to which he was already selling mainframes. " He got engaged
with the manufacturer, and he began representing Electrohome in
Juan Carlos Alcázar, CEO of Grupo
Covix, alongside his father, Carlos
Alcázar Barragán, its founder and
president emeritus.
México exclusively, " Juan Carlos recounts. Th at representation deal
helped Grupo Covix establish itself in the AV industry.
Initially, Grupo Covix worked to develop its expertise as a projection
specialist. Alex Mendoza, director of strategic partnerships,
refl ects that, back then, integrating projectors was quite complex. To
illustrate the point, he cites an important early customer: Telmex, the
largest landline phone company in México. Working with American
Video Communications, Grupo Covix undertook the rear-screen
projection system that lay at the heart of Telmex's control center for
operations monitoring. " Back then, it was like a handcrafted job, "
Mendoza refl ects. " Every screen was made of a projector, which was
sitting in a cradle. " Doing work like this burnished Grupo Covix's
reputation among potential clients. " [Th is work] was totally diff erent, "
he adds. " It was diffi cult. And, at that time, we were the only
ones to do it in México. "
Th is kicked off a renaissance for Grupo Covix, with the company
attracting both public-sector and private-sector control-room projects.
Juan Carlos refers to this work as " C4, " which stands for command,
control, computing and communication centers. " We became
the best-known control-room dealer in México, " he says with pride.

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
Commercial Integrator August 2023 - 4
Commercial Integrator August 2023 - 5
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Commercial Integrator August 2023 - Cover3
Commercial Integrator August 2023 - Cover4
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