Commercial Integrator August 2023 - 39

In fact, if you Google " centro de monitoreo, " Grupo Covix
is actually the number-one non-sponsored search result!
Grupo Covix's breadth of expertise is equally impressive.
Recognizing that virtually every control room has
a boardroom or meeting room behind it, the company
established strength in those spaces, as well. Furthering
that goal, Grupo Covix became an AMX and Crestron
dealer. " We were the fi rst AMX representatives in México, "
Juan Carlos relates. " We brought the brand to México. "
Upon achieving expertise in control systems, automation
and other key elements of boardroom integration, Grupo
Covix leveraged that strength to serve lucrative privatesector
markets like fi nancial services and telecom. And
then, about 15 years ago, the integrator rounded out its
skill set by leveling up on digital signage. It's no wonder
that Grupo Covix had the opportunity to join the exclusive
PSNI Global Alliance back in 2018.
Grupo Covix attracts many public-sector and private-sector control-room projects. In fact, if you Google
" centro de monitoreo, " Grupo Covix is the number-one non-sponsored search result.
Second-Generation Leadership
Juan Carlos, who took the reins of Grupo Covix as CEO
that same year, earned the trust of his team by rising
steadily through the ranks. He came aboard back in
2004, working in a sales-support role. When he became
an account manager a couple of years later, Juan Carlos
came to realize that he genuinely loved sales. He fully
grew into the role, embarking on the diffi cult task of
selling to government clients. And Juan Carlos found
great success in doing so. Indeed, by the time he was
promoted to sales director in 2009, public-sector work
had grown to 70% of Grupo Covix's sales - a number
that has fl uctuated considerably in the succeeding years
as administrations and government decision-makers have
changed. Juan Carlos's ascent to a sales-leadership role,
which presented countless opportunities to learn and grow, prepared
him to one day lead the company. Upon earning the CEO title fi ve
years ago, he was ready to steer Grupo Covix to even greater success.
One thing Juan Carlos will never modify, however, is Grupo
Covix's company culture, which he describes as cultura del esfuerzo,
loosely translated as " the culture of eff ort. " He declares, " We really
like to go the extra mile, " adding that this proud ethos comes directly
from his father. When a client signs with Grupo Covix, they can be
confi dent that an associate will answer the phone, even if it's after
hours; respond to a text, even if it's the weekend; and be available for
a conversation, even while on vacation.
Juan Carlos describes some members of the 20-something labor
pool as being from " Th e Crystal Generation " - that is to say, easy
to break. He makes clear that, when Grupo Covix is hiring talent,
leadership is upfront that team members will be expected to be selfless
in pursuing excellent client outcomes. And cultura del esfuerzo
clearly bears fruit. According to Juan Carlos, " Th ere are end users
who push for us. Why is that? Because they know we go the extra
mile when it comes to service. " Telmex is a perfect example, having
worked with Grupo Covix for about 30 years. And Juan Carlos shares
an anecdote about AT&T's fi rst offi ces in México. When the pressure
was on and AT&T's CEO was coming the next day, Grupo Covix
refused to point fi ngers when a problem arose; instead, the integrator
invested its own capital to ensure the right result.
The True Measure of an Integrator
Although Grupo Covix's revenue last year almost tripled the previous
year, the company believes that the true measure of an integrator isn't
annual revenue or offi ce square footage. Instead, the true measure is
how a company responds when an unexpected event happens. Is the
integrator there for you, in the trenches, standing shoulder to shoulder?
For Grupo Covix, this is a way of life, and an ethos for doing
business. Th is enduring approach crosses all markets, thus allowing
the integrator to be elastic as conditions change. With government
work on a downswing, Grupo Covix has become dominant in
boardrooms and meeting rooms, thus capitalizing on huge demand
for soft-codec conferencing solutions. It seems that every market
challenge presents a fresh opportunity for the company to renew
its commitment to unchanging core principles: eff ort, commitment
and partnership.
Refl ecting on 40 years, Juan Carlos concludes, " We have grown
as a company. We have been able to go down and get back up. " And,
with his steady hand steering the ship, Juan Carlos is positioning
Grupo Covix to continue enduring for many decades to come.
To reach out to Grupo Covix, please send an email to ventas@grupocovix.com or visit our website www.grupocovix.com
http://www.grupocovix.com

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
Commercial Integrator August 2023 - 4
Commercial Integrator August 2023 - 5
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