Commercial Integrator August 2023 - 41

devices aren't generative AI - it's just AI, "
he opines. " Machine-learning-level devices
like smart cameras, audio DSPs and stuff like
that make acoustics better. All that technology
improves the equity in the room and the
user experience. "
Conceptual Technical Design
Turning back specifically to tools based on
generative AI, integrators shouldn't shy
away from adopting them. Recognizing
one worry, Fons says, " I don't think it's
going to eradicate anybody. But it is going
to give us more time to do more strategiclevel
work with our customers versus just
busy work. "
" Needs assessments and space evaluations
are typically done by those with
trained expertise and experience because
they've been there, done that and learned
some of the best ways to do things, "
McDonald explains. " What generative AI
is going to allow them to do is to take that
corpus of information and start being able
Five Ways to Use
AI/ChatGPT to
Grow Your Business
1. Content Creation: You might think
that it would be efficient to use ChatGPT
to write informative blog posts and copy
for your website. However, Ray Blakney,
CEO/founder of Kairos Venture Studio,
notes, " Using ChatGPT to generate text for
your website can cause it to be penalized
and lose its ranking in the Google search
engine, which can result in a major drop in
business. " However, ChatGPT can be used
to write social-media content. Blakney
continues, " If you don't have the budget
to hire someone to create text-based
social-media content, ChatGPT can take
care of it. " You can even train ChatGPT to
write in your voice!
2. Brainstorming: Are you struggling to
move a project forward? ChatGPT can help
you brainstorm solutions to the challenges
you face in your company. You can ask
ChatGPT to generate a list of solutions to a
to take on a lot of those manual processes. "
He continues, " Once they have the
parameters of a space and then extract
[them] through some kind of application,
it'll start to look at what the recommendations
are for those spaces. " McDonald
predicts transformations like this are going
to happen a lot faster than most people
would expect.
A natural language processing engine,
which is what ChatGPT is based on, is
highly efficient at moving through tech
specs and features. McDonald notes that
one could ask ChatGPT how fast an HP
LaserJet 4250 is, as well as its capabilities
with respect to monthly volumes. Now, if
you asked a colleague the same question,
they probably wouldn't know the answer
right away. ChatGPT has the capability
to answer questions instantaneously. " If
you think of a similar piece of equipment
that [integrators] would be installing in a
commercial space, it will already know
[the statistics and product capabilities], "
specific problem, and then take the time to
think over all the options that it generates.
Yes, some of the presented ideas might
be bad, but an AI-generated solution can
sometimes lead you down the right path.
3. Programming: For programmers
and software developers, generative AI is
going to be a huge asset. " Usually, if you
talk to any coders, they will tell you that
junior coders and new ones who come in...
they get the busy work, " McDonald says.
Historically, it's only when a manager feels
that an entry-level coder has earned their
stripes that they'll start to get to do more
of the cool stuff. But generative AI has the
potential to turn this on its head. We're at
a point now where programmers can ask
ChatGPT to program a Crestron or Q-SYS
control system. " We're just scratching the
surface of what's capable, " McDonald
enthuses. " There's going to be efficiencies
gained by leveraging this technology. "
4. Troubleshooting/Service Calls:
Generative AI is going to be a great tool for
service managers, whether they're onsite or
McDonald declares. " All we have to do then
is compare it with what the customer needs,
the conceptual design and the space evaluation.
It'll make it much faster to select the
kinds of equipment that work together and
that satisfy what the customer is looking for. "
ChatGPT and Integration
into Day-to-Day Platforms
Diversified's Brown predicts that generative
AI is going to be invaluable when it comes
to predictive maintenance.
If ChatGPT is integrated into a business'
day-to-day platforms, then integrators can
ask it questions about the organization's
own data. Examples of questions might
include these: Which devices have experienced
the most issues over the last quarter?
Which devices are due for a firmware
update? It's even plausible to ask ChatGPT
for its prediction on any sort of potential
failures, based on past performance trends.
Generative AI could start predicting when
devices need to be replaced, eliminating
remotely monitoring a client's systems. Fons
is exploring a system in which clients can
submit a ticket for service and the generative
AI tool produces a quick response for
the client. If that doesn't solve the problem,
a support ticket is automatically created
with information about the problem.
Service managers can then craft an email
to the support technician, providing a list
of specific things to bring to the customer's
site. In short, generative AI is not just about
text generation - it's about spurring action.
5. Purchasing and Sales: ChatGPT
can be used to generate equipment
lists and create proposals based on the
parameters you give it. When it comes to
purchasing, an integrator could ask the
chatbot which vendor has had the most
price increases in the last six months.
According to Fons, PTG's sales department
is experimenting with using the tool
for calculating win-loss ratios and doing
labor estimates. " [This new tool] will help
make business decisions with less guesswork, "
Fons declares.
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AUGUST 2023 Commercial Integrator 41
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Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
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