Commercial Integrator August 2023 - 46

TREND Considering ChatGPT
S
without stifl ing the creative potential that
it has - you've got to build policies right
away, " he implores.
Once you have those fundamentals out
of the way, McDonald recommends the
following: " Have an open dialogue with
your teams about how they're using it, why
they're using it [and] what they've experienced
with it, because it's probably in the
offi ce already. " Oſt entimes, tools based on
generative AI can be found in sales, marketing
or soſt ware-engineering departments.
McDonald advises AV leaders and business
owners to be open to those conversations.
" People are a bit afraid now even to say
they're using it, " he observes. But the
truth is this: These tools can provide real,
tangible value. McDonald says he's trained
ChatGPT to learn his tone and blog style,
specifi cally for interviews. Now, when he
writes blog posts, it's as simple as putting
in his rough notes from the interview; then,
the chatbot writes the entire blog for him in
'I don't think that AI
is going to replace
people. I think the
people who aren't
leveraging AI might
be replaced.'
- Blaine Brown, principal
consultant at Diversifi ed
his own voice and in the style that he wants.
The next step to incorporating
generative AI into your workplace is to
look at any area of busywork. " Look at
the things that slow you down from delivering
a good customer experience, "
McDonald continues. " Generative AI
is [particularly] good for anything that
you would think of talking with a human
about, such as design. Just understanding
what busywork [generative AI] can
take care of [can] give you back more
time to do the cool things that set you
apart from your competitors. "
Fons suggests that integrators should
have open dialogues with their vendors.
" Ask them what their plans are for AI, "
he offers. " Because you want to be
knowledgeable if they're building something
that's going to be available in nine
months. It's as simple as asking what
kind of plans the [vendor or partner] has
either near or long term for AI. "
Not one of our interviewees foresees
a vast displacement of people as a result
of generative AI. " The folks who are
embracing this technology and learning
how to leverage it properly - like a tool
in their tool bag - are the ones who are
going to become infinitely more valuable
because they're going to be able to get
so much more done by leveraging some
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Commercial Integrator AUGUST 2023
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Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
Commercial Integrator August 2023 - 4
Commercial Integrator August 2023 - 5
Commercial Integrator August 2023 - 6
Commercial Integrator August 2023 - 7
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Commercial Integrator August 2023 - Cover3
Commercial Integrator August 2023 - Cover4
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