Commercial Integrator August 2023 - 47

Back in May, one leading company reportedly told staff to stop using tools involving generative AI, such as ChatGPT and Bard,
citing concerns that they pose a security risk.
these tools, " Brown states. " I don't think
that AI is going to replace people. I think
the people who aren't leveraging AI
might be replaced. "
AI at a Tipping Point
Brown has his eye on exciting evolution
in the generative AI category. " What fascinates
me the most about the last several
months is that we've reached a tipping
point, " he declares. " And I think it's because
of the ability to naturally communicate with
these APIs through language. We've
reached this ability to go any medium to
any other medium, such as video to 3D,
for example. "
Brown believes that, as AI tools continue
to evolve, they're only going to become
more powerful. " The kind of content that
[LLMs] are going to be able to put out is
going to be unparalleled, " he predicts.
Pointing to the increasing prevalence of
AV clients paying for service contracts
to maintain their business operations,
Brown argues that integration companies
are " ...going to have to evolve and start
incorporating some of this technology,
commercialintegrator.com
or they're going to get left behind. " Of
course, not every organization is going to
be able to hire an AI engineer or developer
to connect the dots. " It's going to
depend on how much you, as a company,
want to invest in this technology, " Brown
continues. " I personally think that any sort
of investment any AV integrator makes in
this technology will pay off 100- or 1,000fold.
The efficiencies [and] the ROI that
they're going to gain from leveraging this
is going to be a game changer. "
Generative AI:
A Gold Mine for Integrators
It might be said that discovering generative
AI is like discovering a gold mine. " Just
because you've discovered gold doesn't
mean you're going to make money finding
the gold, " Fons says. " I think the smartest
people in the Gold Rush were not the miners
but [rather] the people who were selling
shovels and tools. " He continues, " I think
the play here is to understand how to adapt
and how to find the problems with all these
new things. " Ultimately, he strongly believes
that integration businesses shouldn't sit on
the sidelines; instead, integrators should get
involved and figure it out. " It's fun, it's frightening
and it's mind-blowing, " Fons enthuses.
Curiosity fuels innovation, and it's imAs
AI tools continue to evolve, they're
only going to become more powerful.
portant for AV integration businesses to get
curious about generative AI if our industry
is to unlock its potential. It just may be time
for integration businesses to earn profits by
selling shovels in today's AI Gold Rush! CI
AUGUST 2023 Commercial Integrator 47
GREENBUTTERFLY/STOCK.ADOBE.COM
SVITLINI/STOCK.ADOBE.COM
http://www.commercialintegrator.com

Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
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