Commercial Integrator August 2023 - 49

integrators and clients to consider previously
overlooked options. Plus, while
the idea of increased competition carries
a threatening connotation, competition
with an abundance mentality makes organizations
stronger, benefi ts clients, spurs
ideas and innovation, and is the antidote
to complacency.
A Noticeably Diff erent Year
Unlike years past, when manufacturers
looked to outdo each other with hype and
specs - trying to demonstrate how their
black boxes were better than those of their
rivals or trying to " expose " their competition
- this year was noticeably diff erent.
There was more attention devoted to
personalized service and support. This was
demonstrated in conscious eff orts to better
understand clients' needs; exhibit responsiveness
and tailored customer service;
provide practical and innovative solutions
that add value; and be open-minded,
collaborative and cooperative, rather than
guarded, closed-off and threatened.
Aligning with the refocused mindset
of openness, collaboration and interoperability,
many manufacturers illustrated
that they are listening to feedback from
integrators, programmers and technology
managers who need fl exible products that
can be easily, confi dently and effi ciently
Many who attend InfoComm (like the authors, pictured here) get just as much business
and personal value out of connecting with friends, meeting people in person, making
new contacts and rekindling past professional relationships.
implemented in a variety of situations and
applications. Rather than being restrictive
or limiting which products can work
together, manufacturers are featuring increased
integration options through APIs,
modules, drivers and plugins that off er
turnkey compatibility and soſt ware updates
that open the door to new features
and possibilities for product adoption.
InfoComm 2023 brought
a renewed sense of
connection, collaboration
and community, as well as a
refreshing commitment to the
future of the AV industry.
Growing Acceptance
of In-House Integrators
Another sign of positive change and industry
evolution is the growing acceptance
of the in-house integrators, technology
managers and clients who attend InfoComm.
These groups, who were once outliers,
have reached a critical mass and play a
vital role in the AV business ecosystem. End
users of all sorts are continuing to grow their
presence, fi nd more opportunities to have
their voices heard and demonstrate the
vital role that they play in the success of the
industry. In the past, many might have perceived
the trend of end-user empowerment
as a threat. However, with a new mindset
of abundance and collaboration, we now
commercialintegrator.com
see that there's a lot that can be gained
from a welcoming approach, a sentiment of
acceptance, and an embrace of the value of
new roles and perspectives. What can be
seen by some as a loss of opportunity, new
competition for jobs or a threat to business
can, for others, result in new relationships,
opportunities to learn and grow, and
inspiration for everyone in the industry to
improve and be stronger.
Although change can be diffi cult for
some, and trying new things or reversing
course can be quite uncomfortable, the AV
industry has shown its fl exibility, adaptability
and resilience. Some might feel
that InfoComm 2023 had fewer technical
advancements or must-see products; however,
there were signifi cant steps taken to
strengthen the industry, improve businesses
and achieve greater success as a whole
through a positive mindset of inclusion,
versatility and abundance. CI
Steve Greenblatt, CTS, is president
of Control Concepts, Inc. Brittany
DiCesare, CTS, is the company's client
success manager.
AUGUST 2023 Commercial Integrator 49
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Commercial Integrator August 2023

Table of Contents for the Digital Edition of Commercial Integrator August 2023

Commercial Integrator August 2023 - Cover1
Commercial Integrator August 2023 - Cover2
Commercial Integrator August 2023 - 1
Commercial Integrator August 2023 - 2
Commercial Integrator August 2023 - 3
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Commercial Integrator August 2023 - Cover3
Commercial Integrator August 2023 - Cover4
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