Commercial Integrator December 2021 - 16

INTEGRATOR OF THE YEAR
Diversification
Dividends
Colorado-based Logic Integration leans on its roots
to thrive during pandemic with a stable mix of
residential and commercial clients.
By Zachary Comeau, photography by
JC Chavez and Garlic Media
COMPANY FILE
Logic Integration
Logicav.net
Primary Location:
Lone Tree, Colorado
Principal:
Shawn Hansson,
CEO and Founder
Years in Business: 17
Employees: 27
Total Revenues:
2020: $7M
2021: $6.6M (Focused
on service, higher
margin, doubled
recurring revenue)
Commercial
Revenues:
2020 $5.4M
2021 $5.1M
Number of
Commercial Installs
last year: 136
Top 3 Markets:
1. Corporate
2. Health and Wellness/
Government (tied)
3. Restaurant and
Entertainment
16
Commercial Integrator DECEMBER 2021
Top 5 Brands:
1. Crestron
2. QSC
3. Snap One
(Multiple Brands)
4. Sony
5. Planar
If you had to use
Twitter to describe
what your company
does (280 characters
or less) what would
you tweet?
" Voted Colorado's best
in AV integration for
multiple consecutive
years! Experts in
automation and
AV for Conference
Rooms, Training
Rooms, Operation
Centers, and Smart
Home Technologies.
Nationally recognized
for the quality of work,
service, and wickedfast
response times! "
THEY SAY HISTORY REPEATS ITSELF, and that just might be the case at Logic
Integration.
It was more than 12 years ago when founder and CEO Shawn Hansson and Logic
Integration - at the time just a custom, high-end residential technology provider
in the Denver area - decided a move into the commercial market would help give
the company the stability that escapes others. That was in 2008, around the time
of the financial collapse and subprime mortgage crisis when home buildings fell off
a cliff. Logic Integration's move into the commercial market enabled the Lone Tree,
Colo.-based company to remain steadfast amid the turmoil.
Fast forward to 2020 and 2021 and this time it's the commercial market taking a
hit caused by the pandemic. Once again Logic Integration's diverse mix of both commercial
and residential clientele has enabled the company to remain stable during
the potential chaos. It's that ingenuity and foresight, among other things, that have
earned Logic Integration the 2021 Commercial Integrator of the Year recognition.
Diving into the Commercial Market
Hansson, a San Jose State University graduate with a degree in sound engineering
in music, recalls back in 2008 that he had always wanted to move into the commercial
market. In the luxury home market, projects tend to get out of hand quickly,
with constant change orders, overtime and a project timeline that can stretch over
multiple years. The customers call for custom installations that can stretch any
company to its limits.
" In 2008, we kind of saw the writing on the wall and some of our builders started
getting a little squeamish, " Hansson says. " That was our chance to slide into the
commercial space. "
Now, nearly 12 years later, the company boasts a client base approaching 70%
commercial that include state and federal agencies, the U.S. Army, hotels, higher
education, hospitals, breweries and more.
That move to heavy commercial and a dedication to the company's residential
roots has boosted the company's stature, including being named as one of the top
200 private companies in Colorado by ColoradoBiz Magazine.
However clear that decision was to move into the commercial market, it was not
an easy decision to make, as some in the company were not on board with sending
commercialintegrator.com
http://www.Logicav.net http://www.commercialintegrator.com
Commercial Integrator December 2021

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