Commercial Integrator February 2021 - 2

CONTENTS
FEATURES
FEBRUARY 2021 VOLUME 11 NO. 2
18 | Total Tech Summit: New Technology
Industry leaders highlighted the role VR, 5G and other new
technologies will play in AV in 2021 and beyond. By D. Craig
MacCormack
22 | Total Tech Summit: Marketing
Too many AV integrators either ignore or struggle with their
marketing efforts. Here are a few ideas on how to improve it
this year. By Jonathan Blackwood
24 | NSCA BLC 2021 Preview
A closer look at the keynotes, breakouts and special events
included on the schedule for the 23rd NSCA Business &
Leadership Conference, which is virtual this year. By D. Craig
MacCormack
28 | Surviving and Thriving in Industry
Consolidation
Tips on how you can navigate what's expected to be another
busy year of mergers and acquisitions. By Ari Fuchs
31 | Installation Tips for Video
Surveillance Systems
The latest in our series of installation tips articles handles the
specifics of video surveillance systems. By Adam Forziati
VIEWPOINTS
12 | AV Brains and
Brawn
How to select the right content
management system for your
digital signage installation.
By Alan C. Brawn
13 | SMB Insight
How to deal with pandemic-related
restrictions on
the AV job sites. By Zachary
Comeau
14 | The Service Desk
A closer look at how cybersecurity
technology will increase
in importance in 2021.
By Joshua Liberman
16 | AV as a Business
Making the business case for
diversity. By Christina DeBono
2
Commercial Integrator FEBRUARY 2021
13
34 | TD Perspective
The what, why and how of
DevOps. By Debbie Zelten
38 | Connected to the
Community
Diversified partnered with
the San Jose Sharks to help
feed the homeless. By D. Craig
MacCormack
18
FROM THE EDITORS
3 | Ed Note By Jonathan Blakwood
40 | Final Thoughts By D. Craig MacCormack
NEWS
6 | CI News in Brief
7 | People + Places
10 | #TechTrending
ON THE WEB
› Projects Check out
this month's projects at
commercialintegrator.com/
category/projects
› Resources Dive deeper
into trends and topics at
commercialintegrator.com/
resources
› Newsletters Subscribe
to our free newsletters at
commercialintegrator.com/email
CI TO-DO LIST
NSCA Business & Leadership
Conference (Virtual)
Feb. 24-25
nsca.org/blc
PSA-TEC
May 3-6, Denver
psatec.com
FYI
4 | Taking a Shot
32 | Markets
36 | Products
@commintegrator
facebook.com/
commintegrator
youtube.com/user/
commintegrator
linkedin.com/
groups/4493761
ISE 2021
June 1-4, Barcelona, Spain
iseurope.org
InfoComm 2021
June 12-18, Orlando, Fla.
infocommshow.org
Campus Safety Conference
June 14-16 (Las Vegas); July 11-13
(Bethesda, Md.); and July 21-23
(San Antonio, Texas)
campussafetyconference.com
commercialintegrator.com

http://www.commercialintegrator.com/category/projects http://www.facebook.com/commintegrator http://www.youtube.com/user/commintegrator http://www.commercialintegrator.com/resources http://www.linkedin.com/groups/4493761 http://www.commercialintegrator.com/email http://www.iseurope.org http://www.nsca.org/blc http://www.infocommshow.org http://www.psatec.com http://www.campussafetyconference.com http://www.commercialintegrator.com

Commercial Integrator February 2021

Table of Contents for the Digital Edition of Commercial Integrator February 2021