Commercial Integrator January 2023 - 2

CONTENTS
FEATURES
JANUARY 2023 VOLUME 13 NO. 1
16 | CI Enters the Cockpit
of Lone Star Communications
Ray Bailey pilots a vision for future business growth, alignment
with NSCA and the AV industry's bright future.
By Alyssa Borelli; Cover and Inside Photography by Steve McAlister
22 | Integrators are Navigating
Unpredictable Crosscurrents
CI and NSCA's annual State of the Industry report captures a
moment of integrator optimism counterbalanced by
macroeconomic headwinds. By Dan Ferrisi
28 | The Art of Being Social-Media Savvy
Experts weigh in on how integrators should utilize socialmedia
platforms to boost their businesses and improve
recruitment. By Amala Reddie
32 | A Roadmap for Integration Success
Diversified's CEO, Eric Hutto, explains how the billion-dollar
global integration firm plans to transform and scale after
having made key acquisitions in recent years. By Alyssa Borelli
VIEWPOINTS
10 | AV Brains & Brawn
Some key insights regarding
the importance of research
and how to embrace the
concepts of target customers,
target marketing and target
sales. By Alan C. Brawn
12 | AV as a Business
The integration community
is no stranger to overcoming
market turmoil, and NSCA's
Business & Leadership
Conference has a 25-year track
record of helping integrators
improve their resiliency.
By Tom LeBlanc
14 | The Service Desk
Thought leaders from The
ASCII Group evaluate AV
integrators' readiness to
tackle network deployments,
enterprise-grade cybersecurity
standards and more.
2
Commercial Integrator JANUARY 2023
ON THE WEB
› Projects Check out
this month's projects at
commercialintegrator.com/
category/projects
› Resources Dive deeper
into trends and topics at
commercialintegrator.com/
resources
› Newsletters Subscribe
to our free newsletters at
commercialintegrator.com/email
CI TO-DO LIST
2023 International CES
Jan. 5-8, Las Vegas,
CES.tech
10
ISE Show 2023
Jan. 31-Feb. 3, Barcelona, Spain
ISEurope.org
16
FROM THE EDITOR
3 | Editor's Note By Dan Ferrisi
40 | Final Thoughts By Dan Ferrisi
NEWS
6 | CI News in Brief
8 | People + Places
FYI
4 | Taking a Shot
36 | Markets
38 | Products
@commintegrator
facebook.com/
commintegrator
youtube.com/user/
commintegrator
linkedin.com/
groups/4493761
ASCII Edge Event
Feb. 22-23, Newport Beach, Calif
ASCIIevents.com
NSCA's 2023 Business &
Leadership Conference
Feb. 28-March 2, Irving, Texas
NSCA.org/blc2023
commercialintegrator.com

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Commercial Integrator January 2023

Table of Contents for the Digital Edition of Commercial Integrator January 2023

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Commercial Integrator January 2023 - 1
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Commercial Integrator January 2023 - Cover3
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