Commercial Integrator July 2021 - 38

2021 INTEGRATION AWARDS Museum
ELECTROSONIC:
NATIONAL MUSEUM OF
RACING 360-DEGREE
CINEMATIC EXPERIENCE
The National Museum of
Racing kicked off its Hall of
Fame with an impressive
cinematic AV experience
thanks to Electrosonic.
By Jonathan Blackwood
AT THE HEART of the National Museum of
Racing is the new Hall of Fame, completely
re-envisioned for the 21st century, and
anchored by a 360-degree cinematic experience
- 'What it Takes: Journey to the Hall of
Fame' - conceived and created by Donna
Lawrence Productions with Gallagher & Associates,
exhibit and interactive designers.
The film takes visitors behind the scenes
and close to the action as it tells the story of
the extreme level of skill, talent and dedication
it takes to earn a coveted spot in the
Hall of Fame - an honor awarded to fewer
than one percent of the sport's participants.
Creative audiovisual engineering by
Electrosonic delivered a multi-projector,
To ensure the installations would continue to operate reliably, the Electrosonic team
established a remote monitoring and preventative maintenance service, and provided
training and ongoing help desk support for the Museum's operations team.
multi-screen experience that fuses storytelling,
technology and architecture with 4K
projection covering interior walls as well
as projecting onto two roll-drop central
columns consisting of four retractable
screens each.
Although the focus of much of the rest
of museum is on history, Electrosonic felt it
was important to use technology and interactivity
in the new Hall of Fame experience
to help engage a new generation of visitors.
Over a two-year period, the partners
transformed the museum's Hall of Fame
space into a compelling multimedia experience
that boldly celebrates the heart,
soul and stunning accomplishments of the
greatest horses, jockeys, trainers and owners
in the sport of thoroughbred racing.
The approach was to deliver a great
guest experience through the fusion of
architecture, storytelling and technology.
38
Commercial Integrator JULY 2021
commercialintegrator.com
In this case, the team saw the opportunity
to make the most effective use of the
spacious architecture of the Museum's Hall
of Fame by using immersive, interactive
technologies to fully engage the audience.
The experience brings the long, proud
story of thoroughbred racing to a new
generation, helping to broaden the sport's
appeal.
Equipment Highlights
Barco F90-4K13 4K 11,8000 Lumens
DLP Projector Chief Heavy Duty
Universal Projector Mount Peerless
SmartMount Rosebrand Big Screen
Roll Drume and Little Screen Roll
Drum Gerriets Screens
COURTESY OF ELECTROSONIC

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Commercial Integrator July 2021

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