Commercial Integrator July 2021 - 39

2021 INTEGRATION AWARDS Casino
MCCANN SYSTEMS:
WILLIAM HILL SPORTSBOOK
AT CAPITAL ONE ARENA
McCann Systems wraps
the William Hill sportsbook
at Capital One Arena in
LED displays.
By Zachary Comeau
WILLIAM HILL, a sports betting company
owned by Caesars Entertainment, opened
the industry's first sportsbook at Capital One
Arena in Washington. D.C. in May thanks to
the help of McCann Systems and a litany of
LED displays installed throughout the arena.
The William Hill Sportsbook at Capital
One Arena is designed to be a total fan
experience from the street level to the stadium
itself, ranging from the outdoor LED
tickers to the full-LED scoreboard replica
hanging at the book's entrance and to the
LED-laden main betting area.
The sportsbook's two levels are joined
by a grand staircase that wraps a custom
scoreboard and leads visitors to overlook
the LED-heavy betting area.
McCann worked with William Hill and
the Capital One team to help design
engineer essentially an entire section of the
city block, and because of that work and
McCann's trusted vendor partnerships and
non-exclusivity, the first quote was aggressively
priced and completed turnkey.
The project included a custom user interWilliam
Hill is now working with McCann Systems on other sportsbooks, using parts of
this project as the baseline for future builds.
face and preset layouts that allow sportsbook
staff at Capital One Arena to route
and distribute live television feeds and
betting odds anywhere in the space. There
are designated areas for odds and wagering,
but bettors can also place bets via a
smartphone app to free up the direct-view,
fine-pitch LED for live sports action.
The integration firm and the sportsbook
have a longstanding relationship that has
included award-winning projects at Ocean
Resorts Casino and Tropicana in Atlantic
City, NJ.
There is a hint of familiarity when building
this book for William Hill. McCann Systems,
while vendor agnostic, can use some of the
proven hardware and software solutions at
other books to give the Capital One Arena
team a product they know how to use and
troubleshoot. This allows the design teams
to push the limits in other innovative ways,
not worrying about the back-end or LED
functionality.
The replica of the stadium's arena as an
LED feature in the book was so successful
that the William Hill team is considering
a central cadre like this in future builds.
commercialintegrator.com
Dangling a scoreboard is an impressive
attention-grabber when competing with
two floors of LED-wrapped walls dripping
with live feeds and crisply zoned audio.
There were no typical " existing construction "
challenges experienced in this
sportsbook, as most of the facility is new
construction. This relationship allowed McCann
Systems to work with architects and
facility staff to integrate technology in the
most seamless way possible and amplify
the fan's viewing and listening experience.
The client shifted the timeline around
due to COVID-19 constraints, but all teams
remained flexible to the changes as they
presented themselves. The project is on
time and right on budget. For a public
space completely wrapped by LED video
walls, delivering during the global pandemic
is quite the feat.
Equipment Highlights
Apple Crestron Extron LG
JBL Samsung LG
JULY 2021 Commercial Integrator 39
COURTESY OF MCCANN SYSTEMS
http://www.commercialintegrator.com

Commercial Integrator July 2021

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