Commercial Integrator July 2022 - 14

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PERFECTING YOUR CRAFT
Creative Technology Brings Us Together
Amid societal strife, integrators can fuse architecture, storytelling and technology to deliver indelible
experiences. By Alesia Hendley
WHAT WAS THE FIRST EVENT to which
you went after lockdown? Mine was the Van
Gogh Alive exhibition. I was a little conflicted
at first. I hadn't been around more than 10
people at a time in about a year. I hadn't
been to any venues. And yet, I bought tickets
to go check out an event that was showcasing
art within an enclosed space.
Why did I do it? Probably because I geek
out over things like Van Gogh Alive, and
I'm not alone in doing so. We #avtweeps
step into a space and look up to see what's
installed. We just do. I wanted to know what
technology was driving those larger-than-life
images. I wanted to be inspired. I wanted to
feel some sense of normalcy again. Most of
all, I wanted to experience it for myself - and
to do so in person. It wasn't something I could
livestream or participate in online. The event
created a sense of " You have to physically be
here " to grasp the full experience.
While there, I took pictures. I even created
a video to try to capture the experience,
sharing it with those who weren't willing
to go back out into the world just yet. But,
for me, there was nothing like being in that
space...being immersed in art powered by
AV technology. Immersive experiences drew
me - and draw us - back into the world.
These kinds of events bring us back to sharing
experiences together. It created a sense
of purpose...of community...of fellowship...
of excitement through so much tragedy.
When the author visited the Van Gogh Alive exhibition, she wanted to know what
technology was driving those larger-than-life images. However, she also sought to
be inspired and feel a sense of normalcy again.
Immersive experiences help us to feel a part
of something again.
Van Gogh Alive took off across the country.
Slowly, city by city, it helped to reunite all of us.
The Art of Engineering
Immersive experiences aren't new. However,
they have been pushed to the forefront.
What's driving this? Well, we can do a lot of
things from the comfort of our homes now.
We can buy clothes and food online, so why
go to a store? We can experience our favorite
musicians, performing live in concert, almost
from anywhere in the world, with extreme
high quality and without throwing ourselves
into a mosh pit. Our standards for being
lured from our homes have been raised.
Mount-It! PRO Helps Build
Larger-than-Life Experiences
Whether it's the " Beyond Van Gogh: An Immersive Experience " exhibit or a menu board
for the local cookie shop, Mount-It! PRO is proud to partner with audiovisual designers,
consultants and integration firms looking to create the next " larger-than-life " digital
display experience for their customers.
With our extensive lineup of direct-view LED mounting solutions, as well as our
off-the-shelf public display, digital signage and menu board mounting products, we
support nearly all manufacturers' displays in nearly any application. And with our U.S.based
pre- and post-sales customer care teams in place, we stand ready to serve our AV
community partners.
Mount-It! PRO - Advanced, yet affordable, commercial mounting solutions.
14
Commercial Integrator JULY 2022
The art of design and engineering is now
being driven by out-of-the-box creativity.
These days, creating spaces that people
want to leave their homes for is the focus.
Our industry is laser focused on making these
spaces inviting, functional and immersive because
those facets are the key why for people
to venture out into the world. Over the years,
we've seen companies like Electrosonic
innovate experience design by fusing architecture,
storytelling and technology. If your
integration team isn't currently designing or
looking to design immersive experiences that
create a sense of purpose and wonder within
communities and brands, they should be.
Immersive has been the past, and it's certainly
the present and the future. ISE opened
up with projection mapping for thousands
of people, and one of the biggest names
in digital art keynoted. None of that was a
coincidence. InfoComm had offsite tours to
highlight immersive experience across verticals.
None of that was coincidental, either.
These trends will not die off. Our collective
" why " is now to design spaces with meaning
bigger than the technology we sell. And it's
our job within AV to design with creativity,
and to design with passion and purpose, so
that people have meaningful experiences to
look forward to, contrasting with the backdrop
of ongoing tragedy that we see on the
news every evening.
commercialintegrator.com
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Commercial Integrator July 2022

Table of Contents for the Digital Edition of Commercial Integrator July 2022

Commercial Integrator July 2022 - Cover1
Commercial Integrator July 2022 - Cover2
Commercial Integrator July 2022 - 1
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Commercial Integrator July 2022 - Cover3
Commercial Integrator July 2022 - Cover4
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