Commercial Integrator July 2022 - 32

2022 INTEGRATION AWARDS Immersive Experience
Electrosonic:
Illuminarium Atlanta
A truly awe-inspiring achievement, this experience
immerses visitors in innovative, multi-sensory content.
By Dan Ferrisi
ILLUMINARIUM ATLANTA is a new kind of
visitor experience. It immerses visitors with
innovative, multi-sensory content where
sights, sounds and sensations come together
in a 360-degree sensory space. The experience
is described as " virtual reality without
glasses, " powered by highly advanced
projection, audio and control systems.
Illuminarium Atlanta is comprised of a
30,000-square-foot space with two immersive
rooms for large-scale spectacles and
an after-dark bar experience, retail space,
café area, ticketing lobby and outdoor
dining space. The innovative technology
infrastructure has been engineered by
Electrosonic to accommodate any kind of
experiential content, which makes it a truly
" reprogrammable theater. "
One of the first Illuminarium spectacles is
" WILD. " The experience transports visitors
into the heart of an African safari using stunning
footage shot on location. Visitors are
immersed in the sights, sounds and smells of
Africa. They walk with wildlife on the African
plains, tremble as the ground rumbles to the
sound of an approaching lion or react to the
sound of hundreds of birds taking flight.
What differentiates Illuminarium from
similar attractions is the sheer quality of the
imagery, the cinematic approach, the extraordinary
scale, the integration of multiple
immersive technologies and the creation of
a reprogrammable infrastructure.
As Elliot Nyfield, design engineer,
Electrosonic, comments, " The Illuminarium
Experience surrounds guests by touching all
five senses. When the Illuminarium experience
really comes alive, anyone with a ticket
will feel like they've been on a journey. "
Electrosonic, in partnership with LAB at
Rockwell Group, Panasonic, HOLOPLOT,
Powersoft, Ouster and Radical Media, took
Illuminarium's creative vision from concept
to practical reality. To ensure the optimum
visitor experience, Electrosonic maintains
this complex infrastructure with a support
program that provides skilled technical
support coupled with a deep understanding
of the way these innovative technologies
work together.
The Initial Vision
llluminarium Experiences and Legends
Hospitality Group, the owners and operators
of Illuminarium, had an ambitious
vision: They wanted to create a platform
for many different types of immersive
experiences. They describe this concept
as a " reprogrammable theater. "
To achieve this, they wanted to create
a flexible technology infrastructure that
would allow them to present an infinite vaOne
of the first Illuminarium spectacles is " WILD. " The experience transports visitors into the heart of an African safari using stunning
footage shot on location.
32
Commercial Integrator JULY 2022
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Commercial Integrator July 2022

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