Commercial Integrator July 2022 - 33

What differentiates Illuminarium from similar attractions is the sheer quality of the
imagery, the cinematic approach, the extraordinary scale and the integration of multiple
immersive technologies.
riety of spectacles and events - all without
having to change the infrastructure. This
would enable producers to incorporate
many different types of experiential content
on the same infrastructure.
To realize this vision, the technology
platform would have to support innovative,
multi-sensory content where sights, sounds
and sensations come together in a 360-degree,
30,000-square-foot sensory space.
The strategy was to integrate 4K projection,
spatial audio, low-frequency haptic
infrasound and LiDAR-driven interactive
technologies in a 360-degree canvas.
While most attractions feature one of
those advanced technologies in a project,
Illuminarium uses all of them, so it was a
first-of-a-kind, groundbreaking strategy.
The operators brought the Electrosonic
team into the Illuminarium planning process
from day one as technology advisers,
providing a single point of coordination
and accountability.
Electrosonic worked with creative partners
throughout the development process,
providing projection studies and detailed
engineering for the whole audiovisual
system, including show spaces and FOH
and BOH spaces. Electrosonic finalized
system design; refined the projection, spatial
audio and video distribution solutions;
and shaped the technical direction as the
project moved forward.
Two Main Attraction Types
Illuminarium Atlanta is the first of a planned
series of Illuminariums. It offers visitors
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two main types of attractions: 1) a fully
immersive spectacle in a 360-degree,
30,000-square-foot sensory space; 2) at
night, an immersive bar experience where
guests are surrounded by ever-changing
visual and audio environments. Electrosonic
was responsible for the design, engineering,
integration and support of the
innovative infrastructure for this immersive
experience that engages all the senses.
Stunning footage shot on location in 16K
resolution comes to life on 360-degree
walls 22 feet high, driven by advanced 4K
projectors from Panasonic that deliver up to
three billion pixels. Multimedia content is
delivered by Disguise media servers.
The spatial audio system by HOLOPLOT
uses 3D beam-forming technology to recreate
a full 3D soundscape that is personalized
to each visitor. Two visitors can enter
the same space, but, if they are standing
apart, they will hear different sounds
without sound carryover. To add to the immersive
audio experience, low-frequency
haptic speakers from Powersoft built into
the floor fill visitors with anticipation at the
rumble of approaching wildlife.
Ouster's LiDAR sensing technology
tracks visitor movements to add interactivity
to the experience by enabling content to
respond to individual movements. In one
example, when a visitor steps into " water, "
the surface ripples. Illuminarium also features
advanced scent technology to add
authentic smells to the sensory experience.
Alan Greenberg, CEO of Illuminarium,
said, " When you walk into an Illuminarium,
The strategy was to integrate 4K projection,
spatial audio, low-frequency haptic
infrasound and LiDAR-driven interactive
technologies in a 360-degree canvas.
you see it, you feel the rumble, you smell
it, you hear it and you are part of the narrative. "
And he's absolutely right.
In the bar experience, integration of
digital content, projection and lighting
creates an immersive environment that
offers endless moments of spectacle,
interaction and generative backdrops
with seven different themes. These range
from a glowing night market in Tokyo to a
Mediterranean garden escape.
Electrosonic, in partnership with LAB at
Rockwell Group, Panasonic, HOLOPLOT,
Powersoft, disguise, Ouster and Radical
Media, took Illuminarium's creative
vision from concept to practical reality by
engineering and integrating the projection,
server, audio and control systems in a
single solution.
Electrosonic's Affinity Services provide
skilled onsite service technicians who handle
proactive maintenance, daily system
checks, problem diagnosis and resolution,
and software updates to maximize uptime
and minimize through-life costs.
Equipment Highlights
Panasonic projection solutions
HOLOPLOT spatial audio systems
Powersoft Haptic speakers Ouster
Lidar interactive systems disguise
media servers
JULY 2022 Commercial Integrator 33
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Commercial Integrator July 2022

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