Commercial Integrator July 2022 - 39

compelling ways.
Following an initial orientation film,
visitors see the " Point of View " experience,
a massive four-sided glass cube. Within the
cube, a rear projection solution presents a
series of parallel scenarios that reflect different
perspectives on challenging topics.
They then move into 'The Forum,' a
large circular exhibit with five wings where
visitors debate critical issues facing the
world today. Each wing incorporates one
large 100-point touchscreen for group
interactivity, an ultra-high-resolution video
display to guide the presentation and audio
communicating alternative views.
Next, they visit the " History Wall " where
20 large touchscreens allow visitors to examine
issues of tolerance and diversity from
different periods of history. This exhibit has
evolved over the Social Lab's existence into
a modern digital touch wall experience
allowing visitors to dive deep into different
elements along the history trail.
Moving to the " Global Crisis " exhibit,
visitors interact with three identical tables
with 12 individual touchscreens around
the perimeter of each table affecting and
revealing the media that is rear projected
onto a center glass screen in each table.
This dynamic experience shows how world
leaders deal with a crisis and how decisions
effect the trajectory of change.
Throughout the Social Lab, transparent
veils made of metal coils perform a dual
role as dividers for the different exhibits and
backdrops for video projection. Interactivity
is key with specially designed 100-point
touch tables throughout the exhibition.
Working closely with Smart Monkeys,
Electrosonic implemented the ISAAC plat'Point
of View' is a massive four-sided glass cube with a rear projection solution featuring
parallel scenarios on challenging topics.
form to create a virtualized platform to host
the control, monitoring and user management
system. It also included a content management
system that delivers and manages
content to all the audiovisual devices.
Challenges Ahead
The sheer amount of technology in the
Social Lab was challenging. Every exhibit
uses advanced technology to engage
visitors or tell a story in a unique way. The
sleek modern gallery design meant that
audiovisual devices could not simply be
attached to gallery surfaces. Instead, each
device had to be fitted flush into walls,
ceilings or furniture.
Electrosonic installed and integrated
a sophisticated audio system, as well as
multiple projectors, displays, touch screens
and Windows-based PCs. These devices
work together to support the immersive
and impactful content that has been produced
for this venue.
The large-scale installation required
special projection techniques, high levels
of complex integration, a sophisticated
content management and distribution platform
and a virtualized platform that hosts
the overall museum control system.
The interactive devices are controlled by
'The Forum' is a large circular exhibit with
five wings where visitors debate critical
issues.
commercialintegrator.com
the show control system which consists of
Medialon Manager software running within
Smart Monkey's ISAAC virtualized platform.
The Medialon Manager software is thus
responsible for communication to all of the
controlled devices within the venue.
Joining Forces Together
Electrosonic collaborated with Simon
Wiesenthal Center, the exhibit designer
Yazdani Studios, the media content producers
Unified Field, lighting designers HLB
Lighting and exhibition fabricators MidState
Expositions throughout the installation
phase, providing build and system integration,
together with project management,
training and help desk support.
The company also worked closely with
MidState Expositions where special care
was taken to integrate the audiovisual
devices into the exhibit walls and furniture
helping to create a sleek and modern look
and feel throughout the entire museum.
Additionally, Electrosonic collaborated with
HLB Lighting where its modern lighting design
played an important role in the overall
atmosphere of the Social Lab.
Electrosonic's experience in large-scale
highly integrated installations helped the
project team overcome challenges.
Equipment Highlights
BSI, EloTouch, TSI, NEC touchscreens
Denon receiver and lighting system
Extron amplifiers Optoma
short-throw projectors Panasonic
laser-phosphor projectors, Space
Players QSC audio systems
RealMotion media servers
JULY 2022 Commercial Integrator 39
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Commercial Integrator July 2022

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