Commercial Integrator July 2022 - 40

2022 INTEGRATION AWARDS Casino
McCann Systems:
DraftKings Foxwoods
Resort Casino
McCann Systems provides an immersive live sports
interaction space of nearly 12,000 square feet and
a massive LED videowall as its centerpiece for the
DraftKings Foxwoods Resort Casino. By Amala Reddie
AT 50 FEET X 30 FEET and hovering behind
the main level bar, there's no question the
giant LED videowall at the DraftKings Foxwoods
Resort Casino is the MVP of the new
two-story sportsbook. Located in Mashantucket,
Conn., the 12,000-square-foot facility
features non-stop live sports interaction,
including a racebook, two full bars, and
a restaurant. But the centerpiece of the
stadium-like experience is the massive LED
videowall installed by McCann Systems.
NBA champion and former Boston
Celtic Kendrick Perkins visited DraftKings
Foxwoods on the grand opening, exclaiming,
" This is good for my soul. They got
more TVs than Best Buy here! " Perkins is
right: nearly 50 4K UHD displays accent the
space, central to the casino gaming area.
The VIP walls feature 98-inch and 50-inch
displays that allow users to program their
experience how they see fit.
Another 50 feet of bright, custom 3mm
pixel pitch LED show a curved ticker bending
around the architecture, while the main wagering
desk has 20 feet of 2.5mm pitch LED
constantly refreshed with live data. Nine 55inch
displays come together to make another
videowall on the first floor, making 16 betting
kiosks come to life inside the sportsbook. If
that's not enough, the DraftKings Sportsbook
mobile app allows full access from anywhere.
A Successful Partnership
The early results clearly show that this is a
win for everyone; bettors and casual sports
fans have given the new space rave reviews.
Foxwoods tethered its new sportsbook to
an immersive entertainment experience with
great F&B for guests. With $42.7 million in
adjusted gross revenue on just the sportsbook
side, DraftKings captures about 77% of
the monthly local area market.
McCann Systems has been working with
A two-story, 12,000 square foot sportsbook.
40
Commercial Integrator JULY 2022
DraftKings for years, and has a foothold in the
Northeast, with staff from several offices able
to help design and install the electronics in
the sportsbook. McCann has over 40 major
sportsbook builds under its belt, and it is
picking up the pace, quality, tech advancements,
and programming in which it builds
them. For instance, this project is DraftKings'
12th permanent sportsbook, and the firm
is working with them on others, including a
Puerto Rico location.
McCann also assisted in a temporary
solution while the massive space was
being commissioned. The racebook was
combined into a race and temporary retail
sports betting operation with live-action
and betting windows.
The new DraftKings sportsbook is also a
full entertainment destination, offering
two bars and a full-service restaurant
that has gotten rave reviews. The space
includes several semi-private VIP lounge
areas, huge LED videowalls and displays,
and 20+ areas to place bets.
Installation Process
With December 8th as the official ribbon-cutting,
McCann had to navigate a sea
of product availability and supply-chain disruptions
to deliver this book in six months.
The company broke the installation into six
areas of importance: main bar display, VIP
rooms, odds boards, tickers, thru space
and the headend. Design changes were
accepted and swiftly executed. From conceptual
design and project management to
procurement and logistics, this book was
done in six months.
The destination is crazy popular, especially
on football Sundays. The 50-foot by 30-foot
LED screen - one of the biggest in the
sportsbook industry - is the superstar of the
dynamic space. In the first month of operation,
the book took in over 70,000 physical
bets and paid over $1M in taxes to the state.
" The new DraftKings Sportsbook at
Foxwoods redefines what it means to bet,
gather and play and delivers on our commitment
to offer the best sports betting experience
in the Northeast, " says Foxwoods
president and CEO Jason Guyot.
Equipment Highlights
Absen LED Walls Crestron Touchpanels
Biamp Tesira Shure PA mic
commercialintegrator.com
http://www.commercialintegrator.com

Commercial Integrator July 2022

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