Commercial Integrator July 2022 - 9

Brought to you with the support of
Combining all those sensorial experiences
will help you " enchant your attendees, "
ensuring they will remember your event.
This is something you won't be able to easily
reproduce digitally. Think about watching
a ball game on TV versus being there live.
Both are good, but the experience and the
memories are definitely different.
Finally, traveling to new locations for
in-person events is an excellent way to
explore the world and even to experience
new cultures. They allow for exploration,
learning and networking in new environments.
No matter how digitized our society
becomes, people are always going to be
interested in the physical aspect of cities
and, yes, of events. They want to experience
new destinations, interact with other
cultures and try the local cuisine. Traveling
is an experience like no other, and online
events cannot replicate that.
More Than a Temporary Solution
Virtual events were the salvation of the
events industry during the pandemic.
But they should be recognized as more
than just a temporary solution. They have
rightfully become a vital option for events.
Virtual events can be quick, convenient
and easy, with a broader reach and with
less cost. But, as noted, the limitations are
considerable. It's important to understand
what virtual events can (and cannot) do.
What they cannot do is fully displace/
format or thoughtful design. There tends
to be a lack of wow! factor. Also, technology
doesn't always cooperate. If you try
to cut corners on a professional event, it
will most likely fall short of expectations -
perhaps even fail entirely.
Most consumer-focused or free, business-focused
platforms are not built for
professional productions; rather, they're
Planning hybrid events is significantly more complex
than planning live or virtual ones. It is a balancing act.
You must plan two events in one.
replace live events. What they can do is
provide things that location-based live
events cannot.
Having attended and participated
in literally hundreds of virtual events, I
have found that their biggest and most
apparent Achilles' heel centers on poor
production values. Too many virtual events
appear haphazardly thrown together.
There does not appear to be a deliberate
built for informal social conversations. Unsurprisingly,
then, they almost always result
in glitches or failures. Don't take chances!
Make sure that you're working with a
reputable production company that has
the experience and resources to ensure a
high-quality production.
Virtual is also rarely ideal for longer
events. Keeping people's attention for
long periods of time online is a challenge.
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JULY 2022 Commercial Integrator
9
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Commercial Integrator July 2022

Table of Contents for the Digital Edition of Commercial Integrator July 2022

Commercial Integrator July 2022 - Cover1
Commercial Integrator July 2022 - Cover2
Commercial Integrator July 2022 - 1
Commercial Integrator July 2022 - 2
Commercial Integrator July 2022 - 3
Commercial Integrator July 2022 - 4
Commercial Integrator July 2022 - 5
Commercial Integrator July 2022 - 6
Commercial Integrator July 2022 - 7
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Commercial Integrator July 2022 - Cover3
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