Commercial Integrator June 2022 - 4

EDITOR'S NOTE
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EDITORIAL
Editor-in-Chief Dan Ferrisi,
914-383-9030, dan.ferrisi@emeraldx.com
The Magic We Create
THE COVID-19 PANDEMIC was arguably the
most destructive force to hit the global community
in our lifetimes, and commercial AV was not
spared. Apart from the human toll, integration
businesses suff ered due to jobsite lockdowns,
the emptying of public venues, supply-chain
snarls and cash-fl ow problems. There's also the
fact that virtually no commercial-AV-dedicated
trade shows were staged between March 2020
and September 2021, robbing integrators of a
platform to experience vendors' new products.
Perhaps even more importantly for
our industry, however, is that the
pandemic robbed the #avtweeps
family of an opportunity to gather,
commune and connect. Lots of
industries fancy themselves as
familial, but, in our case, it's not a
bunch of feel-good platitudes. It's
real. And it's magical.
In just the last four months,
Lots of
the panel featured luminaries such as Eboni
Green (founder of TTV Consulting), Eric Jackson
(regional general manager - mid-south, AVISPL)
and Jason White (regional manager, OR1
customer success - east, KARL STORZ
Endoscopy-America, Inc.). All of them refl ected
on how they found their way into our industry
family, and they off ered actionable suggestions
on how to entice others into our circle. Someone
from a prominent consulting and design
fi rm said the panelists gave him maybe the best
idea he's had in fi ve years. Not a
bad perk of attending cavlo!
Taken together, this is the
industries
fancy
themselves
I've traveled to NSCA's Business
& Leadership Conference, PSNI
Supersummit, the Almo E4
Experience and, most recently,
cavlo. At each one, I've seen
industry members' eyes light up
when they spot colleagues and friends they've
not seen for months. My preferred term for
what transpires next is a " tackle-hug. " I've seen
it happen among business partners and among
competitors...with Gen Z-ers and with stalwart
industry veterans. The secret's out: We like
what we do; we love whom we do it with; and
we're bursting with passion for the experiences
we help to create. By the time I'm making my
event-capstone LinkedIn post, I feel genuinely
revivifi ed and reinspired.
I detected #avtweeps' passion every time I
familial, but,
in our case,
it's real.
And it's
magical.
essence of our industry events
- most notably, this month's
InfoComm 2022. They give
integrators a chance to get
hands-on with new technology;
they aff ord vendors an opportunity
to showcase the fruits of
their R&D wizardry; they enable
the brilliant minds of our industry
to illuminate guideways for the
next generation; and they allow
us to rekindle the bonds we've
developed with our " family away
visited a booth at cavlo, where I got to check
out Absen's Acclaim Plus direct-view LED
displays, Sharp NEC's ActiveScene on-demand
signage solution, Shure's IntelliMix Room
soſt ware-based audio processing tool and so
much more. It was also palpable during the
panel discussion I led. Entitled " The Path Less
Traveled: How a Career in AVL Can Happen, "
4
Commercial Integrator JUNE 2022
from home. " I used to joke with friends that,
for me, election nights were Christmas and
Oscar nights were New Year's. Now, for my
money, InfoComm week rivals just about any
event in " my real life " for pure fun, fellowship
and joy. Show me another industry where
trade journalists can say that.
The pandemic took a lot from us. All lost
something; some lost everything. But let's not
forget that commercial AV is built on creating
incomparable experiences and imprinting
unforgettable memories. It's only fi tting, then,
that when we gather, we reach those same
heights. Enjoy InfoComm. And, if you see me
at the LVCC, please stop me and say hi. We're
#avtweeps family. And I've missed you.
Dan Ferrisi, Editor-in-Chief
dan.ferrisi@emeraldx.com
@danferrisiedit
Chief Content Offi cer Jason Knott,
774-505-8042, jason.knott@emeraldx.com
Associate Editor Zachary Comeau,
774-505-8006, zachary.comeau@emeraldx.com
Associate Editor Amala Reddie,
774-505-8039, amala.reddie@emeraldx.com
Technology Editor Robert Archer,
774-505-8049, robert.archer@emeraldx.com
Web Editor Alyssa Borelli,
774-505-8057, alyssa.borelli@emeraldx.com
Design Lead Katie Stockham,
774-505-8051, katie.stockham@emeraldx.com
Designer Taylor DeForrest,
taylor.deforrest@emeraldx.com
ADVERTISING SALES
Group Publisher, Connected Brands
Ray Lyons, 774-505-8017, ray.lyons@emeraldx.com
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774-505-8014, shawn.tobin@emeraldx.com
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774-505-8020, chelsea.cafi ero@emeraldx.com
Sr. Director, Marketing Marsha Marsh,
774-505-8023, marsha.marsh@emeraldx.com
EMERALD CORPORATE
Executive Vice President Brian Pagel,
770-291-5438, brian.pagel@emeraldx.com
President and CEO Hervé Sedky
Chief Operating Offi cer Brian Field
Chief Financial Offi cer David Doſt
Chief Information Offi cer Bill Charles
Executive Vice President, People and Culture
Ren Akinci
Executive Vice President, Sales Amy Sklar
General Counsel and Corporate Secretary
Stacey Sayetta
Senior Vice President, Communications
Beth Cowperthwaite
Senior Vice President and Controller
Kate Elder
Senior Vice President, Content and Product
Strategy Sandy Deane
Senior Vice President, Brand Marketing
Felicia Hamerman
Senior Vice President, Corporate Development
Les Weir
Senior Vice President, Marketing & Digital
Operations Joanne Wheatley
PRODUCTION
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jeff .miller@emeraldx.com
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Commercial Integrator June 2022

Table of Contents for the Digital Edition of Commercial Integrator June 2022

Commercial Integrator June 2022 - Cover1
Commercial Integrator June 2022 - Cover2
Commercial Integrator June 2022 - 1
Commercial Integrator June 2022 - 2
Commercial Integrator June 2022 - 3
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Commercial Integrator June 2022 - Special Section 1
Commercial Integrator June 2022 - Special Section 2
Commercial Integrator June 2022 - Special Section 3
Commercial Integrator June 2022 - Special Section 4
Commercial Integrator June 2022 - Special Section 5
Commercial Integrator June 2022 - Special Section 6
Commercial Integrator June 2022 - Special Section 7
Commercial Integrator June 2022 - Special Section 8
Commercial Integrator June 2022 - Special Section 9
Commercial Integrator June 2022 - Special Section 10
Commercial Integrator June 2022 - Special Section 11
Commercial Integrator June 2022 - Special Section 12
Commercial Integrator June 2022 - Special Section 13
Commercial Integrator June 2022 - Special Section 14
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Commercial Integrator June 2022 - Cover3
Commercial Integrator June 2022 - Cover4
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