Commercial Integrator June 2022 - 41

Honor Roll
C llab rati n
TODAY and TOMORROW
Spotlighting Our Industry's Best
Across six categories, we shine
a light on those who are making
uniquely important contributions
within the collaboration space.
By Marla Suttenberg
and Lainie Mataras
Editor's Note: I believe that we, in AV and collaboration, haven't
done enough to honor our members up until this point. We
hope to change that now. What follows is the first iteration of
a recurring column we'll call " Honor Roll, " compiled by industry
legends Marla Suttenberg and Lainie Mataras. In each issue
they will honor someone in six categories - " New to AV, " " Under
30, " " 30 to 50, " " Over 50, " " Industry Legends " and " Diversity
Spotlight. " Hopefully, using this approach, we'll highlight every
corner of our industry equally, marking true collaboration
among our members.
THE MEANING OF " HONOR ROLL, " according to Merriam
Webster, is a roster of names of persons deserving honor. We all
deserve to be on an honor roll after making it through this history-making
pandemic. However, realistically, that isn't possible.
The names that follow, in their respective categories, represent
people who stand out. Maybe it is their optimism or their perseverance.
Maybe it is their engaging personality or their business
acumen. Whatever it is, they make the world of AV that much
more enjoyable. And, for that, should be recognized and honored.
Relatively New to AV
Jonas Lum,
audio visual systems
engineer with TAD
Associates
Jonas Lum graduated in 2018
from UC Davis with a bachelor's
degree in electronics
and communications engineering,
and with a minor in
English. After freelancing, he
landed a designer position
at TEECOM in California. To
accelerate his learning, Lum
commercialintegrator.com
relied on a great mentor, Ben
Shemuel. What's more, he
pushed himself to try new
things, even when it made
him feel uncomfortable. Early
on, he realized he needed to
take a " firsthand approach " in
designing systems. In short,
he believes you should not
throw products that you or
your firm have not personally
touched and evaluated into a
design. He recently moved to
New York to work with TAD
Associates as an AV systems
engineer. He has loved the
NYC vibe and energy.
Two of Lum's superpowers
are his calm demeanor and
his great relationship skills.
His ethos is to work collaboratively.
Lum also believes in a
team approach when serving
his clients. A consultant and
an integrator each have their
own expertise to deliver. When
they align as a team, the client
has a better experience and
the project is more successful.
When not working on AV
designs, Lum is a music nerd
hipster listening to house
music, hip hop, electronic
music and indie rock. He
creates nightclub playlists as
his passion project.
Connect with Jonas Lum via
LinkedIn: www.linkedin.com/
in/jonaslum.
Under 30
Alex Long,
procurement with
Mad Systems
Alex Long graduated from
California State University,
Fullerton, earning a degree in
communications with a focus
in entertainment and tourism.
The ambience of theme parks
and studio production interested
Long, and she saw herself
working in a career that
combined those interests, as
well as her passion for writing.
Long found an open position
at Mad Systems, and her journey
in the AV industry took
off. Mad Systems is an AV and
interactive system designer
and integrator specializing in
exhibits for museums, visitor
centers, brand experiences
and theme parks. She found
Mad Systems to be an " experience
creator " that she grew
to love.
Mad Systems has a great
culture of teaching employees
the basics of AV.
Working in procurement
has afforded Long a better
understanding of how intricate
AV designs can be. Her
work has forever changed
the way she experiences
theme park visits. Long now
sees these theme park experiences
through the lens
of an AV junkie. Constantly,
she analyzes what tech is
JUNE 2022 Commercial Integrator
41
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Commercial Integrator June 2022

Table of Contents for the Digital Edition of Commercial Integrator June 2022

Commercial Integrator June 2022 - Cover1
Commercial Integrator June 2022 - Cover2
Commercial Integrator June 2022 - 1
Commercial Integrator June 2022 - 2
Commercial Integrator June 2022 - 3
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Commercial Integrator June 2022 - Special Section 1
Commercial Integrator June 2022 - Special Section 2
Commercial Integrator June 2022 - Special Section 3
Commercial Integrator June 2022 - Special Section 4
Commercial Integrator June 2022 - Special Section 5
Commercial Integrator June 2022 - Special Section 6
Commercial Integrator June 2022 - Special Section 7
Commercial Integrator June 2022 - Special Section 8
Commercial Integrator June 2022 - Special Section 9
Commercial Integrator June 2022 - Special Section 10
Commercial Integrator June 2022 - Special Section 11
Commercial Integrator June 2022 - Special Section 12
Commercial Integrator June 2022 - Special Section 13
Commercial Integrator June 2022 - Special Section 14
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Commercial Integrator June 2022 - Cover3
Commercial Integrator June 2022 - Cover4
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