Commercial Integrator June 2022 - 44

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C llab rati n
TODAY and TOMORROW
Jupiter on Enticing Employees
to Come Back to the Office
We chat with Jupiter's Justin Shong about how
advanced 21:9 display technology can make office
collaboration more productive.
CTT: Explain the current
landscape of hybrid work.
JUSTIN SHONG: We know
we're going to need to go
hybrid. We know the days of
ordering people back to the
office, 8am to 5pm, five days
a week, are gone. And the
companies that are trying
to do that are having a very
difficult time of bringing back
their entire workforce. And
you still kind of see The Great
Resignation happening and
echoing through the economy,
which has happened
over the last year or so.
So, our feeling - and what
I'm hearing from a lot of our
partners and smart people
in the business - is this:
We have to entice people to
come back to the office. We
can't order them. Because,
if we order them, they're
going to go be beat farmers,
or they're going to go to a
company that lets them work
remotely. There are a lot of
options, and it's a seller's
market in terms of job hunting
these days. So, we must
make them want to come
back to the office because it
gives them those productivity
gains. One plus one equals
three when we're working
together, and it doesn't when
we're working remotely.
44
So, how do we get back
in the office? Jupiter is just
one small piece of a bigger
answer, but we feel it's
important to give people the
tools that make them feel
like the effort of coming into
the office is adding to their
productivity. It's helping their
team...helping their projects...
helping them personally
because they're learning from
peers and they're growing. It
makes them more marketable
on the next job, for the next
promotion or as a person. So,
the tools to pull them back in
are the most important thing.
CTT: What are optimal
platforms or best practices
to entice people back to
communal spaces?
SHONG: Equity has become
the buzzword. And there was
a time not too long ago in the
AV business when it didn't
really matter what people on
the remote end experienced
if they could get the audio.
But now, we understand that
meeting equity is important
to all of us. For example, product
management and marketing
may be in the office
different days - say Monday
and Wednesday or Tuesday
and Thursday. But those two
teams work together extenCommercial
Integrator JUNE 2022
sively. So, we want them to be
able to be virtually together
even when they're physically
apart. And Jupiter's a piece of
that. We feel it's important to
give them a platform to have
that experience.
Our 21:9 aspect ratio Pana
family of displays comes in
different sizes, both interactive
and non-interactive.
We feel they give people
the best experience...an
immersive experience. It's
the best experience from
an integration standpoint
because it's a single display,
single mount, single power
supply, single source. And
I think we've been validated
by Microsoft with their
EMTR guidance coming out
recently. They're suggesting
that 21:9 aspect ratio is really
the optimal aspect ratio for
an EMTR meeting. And it's
bringing back that " people
plus content " that we sort of
lost when we took desktop
platforms and put them on a
monitor on the wall where, as
soon as you shared content,
you lost the faces. In the new
paradigm, you still want to
have that eye-to-eye contact
while sharing data. This size
and form factor give us the
best opportunity to do so.
From the return-to-work
Justin Shong,
general manager, Jupiter.
standpoint, it gives employees
a cool new toy. It has
a little different look. It has
some ergonomics where
people of different heights
can get to the top and
bottom of the monitor and
use all the pixels and all the
workspace on our interactive
versions. They can really take
advantage of some of the
tools that are out there from
the collaboration platforms.
CTT: Jupiter has really been
a pioneer in embracing 21:9.
Share some closing thoughts
on that element of things.
SHONG: It's really about the
aspect ratio. Jupiter is the
only company that is solely
focused on 21:9. We have
bought into this form factor...
this aspect ratio...wholeheartedly.
We've got a family
of products; there are five of
them out there today. And
there'll be more coming, and
they'll all be 21:9 aspect ratio.
We believe that's the best way
to consume the information.
And there is nobody else out
there who is doing that. The
point is changing the way
people work, and we're solely
focused on that.
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Commercial Integrator June 2022

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