Commercial Integrator June 2022 - 76

3 QUESTIONS
SPONSORED CONTENT
Matrox Video on its
ConvertIP Transmitters
and Receivers
CI chats with Matrox Video's Ron Berty about
standards-driven technology and how it helps
facilitate evolutionary systems development.
CI: Can you give me an
overview of Matrox Video's
ConvertIP transmitters and
receivers?
Ron Berty: This is a new
family of IPMX-ready AV-over-IP
transmitters and receivers from
Matrox. There are six models we
launched at the start, and they
come with a whole lot of flexibility
with different baseband connections:
HDMI, SDI, HDBaseT.
Zero latency to almost no latency
- so, less than a frame. And
it supports both compressed
and uncompressed solutions
or transmission. So, all of this is
also built on standards. That's
something we really believe in at
Matrox - building on top of the
standards. And they start with
SMPTE 2110, NMOS and then
finally IPMX. So, IPMX, while it's
not ratified, it will be shortly (or,
at least, we certainly hope so).
And we're building with that in
mind. So, it gives you a flexibility
with the product line to be able
to address multiple workflows
with a single product or with the
different products in the product
line itself. So, that's really what
the core product line is all about
- the core, high-level features.
CI: How do ConvertIP
transmitters and receivers re76
move
limitations and address
pain points?
Berty: Well, that's the whole
idea here. That flexibility that
we give with the product helps
to remove the choices that customers
have to make. Because,
with these products, we can do
several different things - for
example, uncompressed and
compressed. We have JPEG
XS and Calibri as compressed
solutions at 1Gb and up to, say,
2.5Gb for JPEG XS. And then
we have fully uncompressed.
So, we give all that flexibility
that solves customer problems
with one product line. It makes
it a lot easier for them to do
something where they don't
have to mix different products,
from different manufacturers, to
solve all the workflows, even in
a given application.
And on top of that, because
we're building on standards,
the idea is that you can get our
products to potentially work
with other products in the
market. So, you don't just have
to choose something from one
manufacturer. You can hopefully,
as the standards evolve and
grow over time, get them to
interoperate with each other,
potentially under a single platform
of software control. So, it
Commercial Integrator JUNE 2022
Ron Berty, business
development manager,
Matrox Video.
gives you all the flexibility, but
also provides that additional
opportunity to use best of
breed from one manufacturer
or another. So, it presents a
lot of options. And those are
some of the pain points we're
hearing from customers today.
They mention that they're looking
for something that works a
little more flexibly and is more
open with other products on
the market.
CI: How will ConvertIP transmitters
and receivers help
integrators and their clients
extend system life over time?
Berty: In my mind, what we've
been doing to date is working
on generational installations.
So, you know, you build an
installation and it's a generation
and it sits and does what
it does for a generation. And,
yes, there are slight improvements
here or there that get
fixed by a given manufacturer
that usually are working on
that, as well as adding feature
sets. But the same core principle
lives in that infrastructure.
So, at a certain point, that
generation is removed and we
apply a new generation. So,
you wipe everything out and
put in a new installation.
What's different with
ConvertIP is that standards
approach. It's a standard that's
going to grow over time -
it's going to be evolutionary
instead of generational. So,
as we build out the solution
today, within two years from
now, maybe something needs
to be added that's not quite
covered in it. So, the standard
may introduce that or maybe
another manufacturer introduces
a specific feature that meets
your workflow. And now, you
can build on top and bolt on
that additional piece to your
workflow...your installation...
without removing the old generation
and applying an entire
new generation.
So, it's more much evolutionary
than generational. I
think that's really a big point
of standards - being standards-based
and growing over
time. And I think that solves a
lot of questions for integrators,
systems installers and so on
that are trying to build out solutions
that aren't just going to
be good for today or tomorrow
but actually can grow in much
the same way the network
did when it went from 1Gb,
to 10Gb, to even 40Gb and
100Gb at this stage.
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Commercial Integrator June 2022

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