Commercial Integrator June 2022 - Special Section 4

C llab rati n
TODAY and TOMORROW
The pandemic presented a common and unified need to work together-apart that only collaboration tools like
videoconferencing could enable.
tion across all industries
and organizations.
As enterprise decision-makers
grapple with
the combined convergence
of consumer electronics
technology, the metaverse,
VR, and the democratization
of access via cloud and mobile
in the workplace, business
planners must focus
collaboration strategies on
a more people-centric paradigm
that includes not only
internal constituents but
also external customers and
partners in the ecosystem.
We must, however, learn
one of the most significant
lessons from the pandemic.
That crisis presented a
common and unified need
commercialintegrator.com
to work together-apart that
only collaboration tools like
videoconferencing could
enable. That need led to
widespread user adoption.
So, when we consider
consumer technology and
the emergence of trends
such as the metaverse, VR,
smart displays, and hubs
for workplace collaboration
and productivity, let's focus
on the actual need we are
trying to meet. We have to
avoid muddying the waters.
Promise and
Opportunities
Consumer technology
holds a lot of promise and
opportunities for workplace
collaboration, but we must
be careful not to get over
our skis. For example, the
metaverse, which promises
to bring new degrees of
collaboration and social
connectedness to virtual
work, is getting a lot of buzz
now, especially with tech
companies such as Meta
and Microsoft firmly behind
it. Still, in my estimation, its
maturity is probably more
than five years out - and
possibly not before the decade's
end. However, organizations
must get ready now,
which is essentially the best
guidance for considering all
new consumer technology
for the workplace.
First, evaluate the opportunities
for how interaction
capabilities and experiences
can be enhanced and develop
strategic plans, including
content and infrastructure
considerations. Next, focus
on the people use cases to
understand the pulse of real
interaction needs. Finally,
ensure your strategy both
centers on how people are
experiencing work and how
it enables an enhancement
to that experience. Adding
consumer electronics to the
enterprise should minimize
friction and meet a clear
need. It should never add unnecessary
complications.
David Mario Smith is founder
and principal with InFlow
Analysis.
JUNE 2022 Commercial Integrator
DEAGREEZ/STOCK.ADOBE.COM
http://www.commercialintegrator.com

Commercial Integrator June 2022

Table of Contents for the Digital Edition of Commercial Integrator June 2022

Commercial Integrator June 2022 - Cover1
Commercial Integrator June 2022 - Cover2
Commercial Integrator June 2022 - 1
Commercial Integrator June 2022 - 2
Commercial Integrator June 2022 - 3
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Commercial Integrator June 2022 - Special Section 1
Commercial Integrator June 2022 - Special Section 2
Commercial Integrator June 2022 - Special Section 3
Commercial Integrator June 2022 - Special Section 4
Commercial Integrator June 2022 - Special Section 5
Commercial Integrator June 2022 - Special Section 6
Commercial Integrator June 2022 - Special Section 7
Commercial Integrator June 2022 - Special Section 8
Commercial Integrator June 2022 - Special Section 9
Commercial Integrator June 2022 - Special Section 10
Commercial Integrator June 2022 - Special Section 11
Commercial Integrator June 2022 - Special Section 12
Commercial Integrator June 2022 - Special Section 13
Commercial Integrator June 2022 - Special Section 14
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Commercial Integrator June 2022 - Cover3
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