Commercial Integrator 2023 - 26

THOUGHT LEADERSHIP PSNI Supersummit 2023
sion and customer centricity is the most
important thinking you will do. " Pointing to
all of the day-to-day friction we've become
comfortably numb to, he emphasized
some ways that companies can disrupt the
status quo and add value. With regard to
Amazon, he named several value-adding
disrupters: free everyday shipping, product-detail
pages that include competitor
products and functionality enabling shoppers
to search inside books before they've
purchased them. Those innovations shook
things up - and upset a few sellers - but
were a huge hit with customers.
One of the most compelling insights
Rossman shared centered on writing being
an untapped superpower. Relating the
story of how he helped create Amazon
Marketplace two decades ago, he emphasized
the power of " writing your future
press release " as a means of clarifying
your vision. As Rossman put it, " Write out
what you hope to accomplish and work
backward from there. " This aligns with his
description of Amazon's system for innovation:
identifying a challenge or issue, conceptualizing
the future vision and only then
'How you think about
customer obsession and
customer centricity is the
most important thinking
you will do.'
- John Rossman, Amazon
working on/experimenting with different
approaches that bring the vision to life.
As he closed his presentation, Rossman
shared sundry tips that Amazon has
leveraged for years. For example, he
urged a bias toward action, recognizing
the importance of not only making good
decisions but also making them at pace.
Rossman differentiated one-way-door
decisions (i.e., irreversible ones) and
two-way-door decisions (i.e., reversible
ones), and he advised organizations not
to shoehorn everything into one big, slow,
irreversible decision. Instead, he emphasized
that speed and nimbleness count in
business operations.
Remarkable Panel Discussions
Apart from the outstanding thought
leadership that I've tried to summarize
here, Supersummit also featured remarkable
panel discussions featuring CSPs
chewing over the topic of employee
retention, top PVPs offering glimpses at
emerging technologies that are sure to
disrupt the industry status quo, and end
users from various verticals opining on
their needs, their pain points and how
integrators' service offerings could be
more optimized. And that's not even to
mention the fascinating discussion featuring
PSNI's Board of Directors, including
its president, John Laughlin of Conference
Technologies, Inc. (CTI). All told,
the Alliance put together an event unlike
anything else industry members are likely
to experience - and that they're unlikely
to soon forget.
If you'd like to learn more about the
Alliance, go to PSNI.org. There, you
can find information about its partner
network, the industries it covers, its
solutions and services portfolio, and
much more. CI
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26
Commercial Integrator JUNE 2023
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Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
Commercial Integrator 2023 - Cover2
Commercial Integrator 2023 - 1
Commercial Integrator 2023 - 2
Commercial Integrator 2023 - 3
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