Commercial Integrator 2023 - 3

EDITOR'S NOTE
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EDITORIAL
Editor-in-Chief Dan Ferrisi,
914-383-9030, dan.ferrisi@emeraldx.com
The Crown Jewel
ONE REASON THAT Commercial Integrator's
parent company, Emerald, chose to create
Commercial Integrator Expo was the recognition
that commercial AV and residential AV are
coming together. Although there are certainly
some who continue to cling to the idea that
these worlds are " non-overlapping magisteria "
- if I may borrow a phrase from Stephen Jay
Gould - the market reality tells us otherwise.
I received a reminder of that fact on April 27,
when a group of technology
journalists and I visited the home
theater of a truly legendary name
in music. I'm not easily starstruck,
but, I must admit, as my Uber
drove up the gravel road to iconic
producer Clive Davis' guesthouse,
I felt awed. This, aſt er all,
is the person who discovered
Whitney Houston, an artist whom
I consider the greatest voice of
her generation. And she's just one
jewel in his immaculate crown.
To continue the metaphor,
With LED market
adoption in
commercial
environments
and premium
residential
spaces, we'll
likely see further
blurring of the
lines between
we were there to check out the
crown jewel of Davis' home
theater - namely, Samsung's The
Wall, a microLED display that, more typically,
we might see in showpiece corporate environments,
high-end retail, government facilities
and other commercial spaces. But for a home
theater that has hosted Aretha Franklin, Patti
LuPone, Alicia Keys and other music royalty,
Davis wasn't of a mind to compromise on quality.
Chatting with the assembled media for 20
minutes, Davis mentioned that he loves to play
host on Memorial Day weekend, and, that Saturday
night, his friends pack his home theater to
the gills. In fact, Davis said, he's had as many as
84 people in there, with celebrities sometimes
sitting in the aisles just to secure their spot. Ever
the good host, Davis wants to make sure that
they're dazzled by whatever they're watching.
" What was here before was adequate, "
commercial and
custom.
Thus, Davis contracted with Ernie Wohlleben,
founder and president of Architech Designs,
to bring The Wall beyond commercial environments
and into his home theater. Although
Davis admitted that he's not up on how all the
magic happens, he praised " ...the high defi nition,
the clarity [and] all the amazing things that
Samsung has brought into this system. " Beyond
his own satisfaction, though, Davis takes special
pleasure in the affi rmation he's gotten from
his friends - stars of stage and
screen who have impeccably
high standards. " Ever since we
put this in, they've all been dazzled, "
he said happily. " It's a
great feeling as the host. "
The team from Architech
Designs integrated The Wall into
Davis' home theater during the
pandemic, in late 2020/early
2021. Wohlleben emphasized
the benefi t of the microLED
display's immediate activation,
saying that, unlike with projection-based
solutions, no warmup
time is necessary. (If Tyler Perry
was sitting in your home theater,
you might also think that waiting 30 seconds for
a projector to warm up feels like waiting 30 minutes!)
The 4K-resolution display measures 146
inches, with an ultra-tight 0.8mm pixel pitch.
Thus, even when Davis isn't hosting A-listers,
he is getting an immersive viewing experience.
" There's nothing like watching boxing, tennis, "
he said. " I mean, you're there. "
As Samsung continues to lead the push
for LED market adoption in both commercial
environments and premium residential spaces
like Davis' home theater, we'll likely see further
blurring of the lines between commercial and
custom. And with prices continuing to drop,
LED could, in a sense, act as a unifying force,
bringing these worlds even closer together.
Davis recalled. But for a music producer who
boasts fi ve GRAMMYs, adequate simply wasn't
enough. " I really wanted the best, " he declared.
commercialintegrator.com
Dan Ferrisi, Editor-in-Chief
dan.ferrisi@emeraldx.com
@danferrisiedit
Chief Content Offi cer Jason Knott,
774-505-8042, jason.knott@emeraldx.com
Associate Editor Amala Reddie,
774-505-8039, amala.reddie@emeraldx.com
Associate Editor Zachary Comeau,
774-505-8006, zachary.comeau@emeraldx.com
Technology Editor Robert Archer,
774-505-8049, robert.archer@emeraldx.com
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EMERALD CORPORATE
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Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
Commercial Integrator 2023 - Cover2
Commercial Integrator 2023 - 1
Commercial Integrator 2023 - 2
Commercial Integrator 2023 - 3
Commercial Integrator 2023 - 4
Commercial Integrator 2023 - 5
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Commercial Integrator 2023 - Cover3
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