Commercial Integrator 2023 - 39

our partnership with the Higher Education
Technology Managers Alliance (HETMA)
with the purpose of bringing a wide range
of higher-education opportunities for
attendees, " she begins. " We've always
supported HETMA, and they have had a
great presence at InfoComm. " Richardson
notes that this is the first time that InfoComm
has partnered with the association
in a prominent manner. " AV continues to
play a vital, central role in higher education
at the university level, " she reasons. " So,
we wanted to bring together technology
managers in the [InfoComm] space with
other key stakeholders. "
By leveraging the partnership, Richardson
hopes to provide an exceptional
learning environment. She reveals that,
before the grand opening of the show, the
Higher Education Summit will be presented
on June 13. " It's a half-day program that
talks about AV/IT challenges faced in colleges
and universities, " Richardson adds.
" It allows us to focus on the structure of a
typical project lifecycle - from inception
all the way through the design, installation,
support and how individuals work on the
projects. " According to Richardson, there
will also be opportunities for breakout
groups to discuss best practices in highereducation
spaces. " We aim to provide a
very comprehensive and hands-on experience, "
she enthuses.
Richardson takes a moment to commend
HETMA's founder and president,
Joe Way, for being one of the main facilitators
of the partnership. Way also serves
as the director of learning environments
at the University of Southern California
(USC). " Joe was a big catalyst and advocate,
along with a couple of the other
industry experts, in putting this together, "
she acknowledges. " They have helped
curate trade-show tours around higher
education and set up education spaces
for technology managers. " Not only that,
HETMA will have its own booth at the
InfoComm show floor this year. Richardson
explains, " This booth space will allow
higher-education technology managers
to come together. " In addition, there will
be a classroom and conference room set
commercialintegrator.com
up in the booth area, as well as an event
space. " All of this, of course, has gone
through the rigorous HETMA approval
program, " she proclaims.
But that's not all there is to offer. Richardson
adds that, in addition, there will
be rigorous training courses, which will
take place from June 10 through June 12,
leading up to the big show. " This is where
we provide prep courses for the CTS, CTS-I
and CTS-D exams, " she remarks. " We will
also have more in-depth training for technical
professionals on various topics, such
as networked AV systems and AV signal
transport. "
collaborated in 2020, where we had to
pivot and go online, " she recalls. " However,
since 2021, we've worked with DSF to
deliver the in-person D=SIGN conference
for attendees. " Again, this year, there will
be a DSF booth on the show floor where all
professionals in the digital-signage space
can connect and continue the discussion
around digital signage and its evolution.
" Alongside this, " Richardson notes, " there
will also be expert-led tours in the digitalsignage
space on our trade-show floor. "
Another major collaboration involves
a half-day education program created in
partnership with NSCA. The program will
This year, there will be a booth on the show floor where all the professionals in the
digital-signage space can connect and continue the discussion around digital signage
and its ongoing evolution.
Centralized Focus on Partnerships
Richardson underscores the importance of
partnerships to provide an engaging InfoComm
experience. " I'm very pleased with
our partnerships this year, " she enthuses.
" In fact, we've partnered with DSF (the
Digital Signage Federation) in a big way
to promote all things digital signage. " The
partnership with DSF, Richardson adds,
has now entered its third year. " We first
center on the business side of commercial
AV. " This program highlights thoughtleadership
discussions on running successful
AV-integration programs [involving everything
from] finance to project management, "
Richardson states. " Individuals will
also have the opportunity to take courses
around finance and managing cash, as well
as targeting profitable projects. " She adds
enthusiastically, " These are all great proJUNE
2023 Commercial Integrator 39
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Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
Commercial Integrator 2023 - Cover2
Commercial Integrator 2023 - 1
Commercial Integrator 2023 - 2
Commercial Integrator 2023 - 3
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