Commercial Integrator 2023 - 45

Once Arellano initially acquired the NETGEAR hardware, the company volunteered to walk him through deployment steps and make sure all the equipment worked properly.
ments these days. What's more, two other Signals AV project managers
have shifted to using NETGEAR switches.
For Arellano, one of the most rewarding aspects of working
with NETGEAR is the ongoing consultative relationship the vendor
fosters. It started with email discussions, which helped him
clarify his vision and expectations for future systems. NETGEAR
off ered suggestions and made helpful hardware recommendations.
Once he acquired the hardware, NETGEAR volunteered to walk
Arellano through deployment steps and make sure the equipment
worked properly. " Th en, they actually started to help me set up
other third-party equipment, which mostly no other manufacturer
is going to bother to even look at, " he said incredulously but with
delight. Other vendors, Arellano attested, might say something
like, " We don't know anything about what you're trying to do "
and end the conversation; by contrast, NETGEAR is " ...almost
like an extension of us. "
Technical Diff erentiators
Every integrator wants dedicated, helpful vendor partners, but, ultimately,
we judge manufacturers on their products' key diff erentiators.
On that score, Arellano says, NETGEAR likewise excels. He
highlights several distinguishing characteristics, starting with aesthetics.
Th e switches, Arellano says, have an unobtrusive form factor,
black faceplates, rear ports, and the capacity to be forward mounted
and reverse mounted. " It blends in with my racks as I expect visually, "
he remarks, adding, " We take a lot of pride in our rack deployments. "
Another key benefi t centers on ease of use. According to
Arellano, it doesn't require much technical knowledge to do a simple
profi le. As he describes it, " You're using NVX with QSC? Hit that
button, apply it - boom! - you're done. All of three or four button
clicks, and you're up and running. "
Arellano says NETGEAR further distinguishes itself by off ering
switches with higher PoE budgets per port. For example, he
explains, it's possible to go up to 90W when dealing with larger
devices that require that, without having to use a midspan or separate
power supply. " Th at immediately became an important thing, "
Arellano emphasizes. Moreover, he praises NETGEAR's PoE budgets
in general, commending them for not adhering to more typical
limits of 375W. " I can go up to 1440W, or I can go to even more, "
Arellano enthuses. " Having a singular switch that can power all
my endpoints, and not having to break that up, is a huge benefi t
for us. " Plus, he adds, some NETGEAR switches have 10Gb SFP+
interfaces. " When I'm trying to do larger deployments beyond
what one switch can support, I now have that, " Arellano declares,
" whereas I didn't have that with some of the other manufacturers
we typically use. "
Advisory Council
We've already underscored NETGEAR's commitment to consultative
relationships; its Advisory Council buttresses that point...and
off ers Arellano, who is a member, a chance to give back. It started
when NETGEAR team members solicited his input on Wi-Fi-related
topics - specifi cally, what Signals AV had been doing with Wi-Fi
calling and Bonjour gateways. Based on that conversation, as well
as how the fi rm uses the NETGEAR platform, the vendor decided
Arellano would be a great candidate for its Advisory Council.
NETGEAR also pointed to Arellano's extensive email threads, his
high expectations and the fact that Signals AV uses the company's
products in a more advanced, more application-specifi c way as compared
to ordinary deployments. " I have a lot of information, " Arellano
refl ects. " I've documented a lot of things about what it does
well and what I would like to see it do better. So, I think that's what
they were looking for. "
Although NETGEAR presented the Advisory Council slot to
Arellano only recently, he intends to make the most of the opportunity.
Indeed, he mentions conveying to NETGEAR his desire for
a non-PoE version of the M4250 because, in his view, not every
switchport needs to be PoE. Th is engagement aligns perfectly with
how Arellano describes the council's raison d'ĂȘtre: " Let's put all these
people in a room together and get raw, honest feedback from those
who've been using the platform. "
Lots of vendors have great products. Fewer have found a way to
combine technical excellence with outstanding service and support.
Fewer still actively seek constructive criticism and guidance from
the channel. For Arellano and Signals AV, NETGEAR has set itself
apart across all these metrics. " It makes me feel stronger about the
brand, " he concludes. " Because I know they're actively pursuing it
and working on it and making it better. "

Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
Commercial Integrator 2023 - Cover2
Commercial Integrator 2023 - 1
Commercial Integrator 2023 - 2
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