Commercial Integrator 2023 - 49

From the Editor
C llab rati n
TODAY and TOMORROW
'And,' Not 'Or'
In our industry,
there really
aren't any 'bad'
solutions;
instead, it's
simply a matter
of choosing the
right solution for
the particular
use case.
By David
J. Danto
DURING MANY of my industry presentations
over the years, I've found myself making the
point that a hammer is a great tool - in fact,
I'd never not have a hammer in my toolkit
- but it's pretty bad when I try to use it for cutting
glass. That analogy sums up an important
truth for collaboration: There are very few bad
choices when it comes to technology and
platforms. Sure, some devices perform and/or
look better than others do. But, when comparing
device types to use for a scenario, it is that
very scenario that should dictate which tool is
the best choice. In addition, what might be the
best choice for one application is likely not the
best option for another application.
When it comes to picking the right technology
to meet a need, it's the details of
that need, as well as the processes used to
evaluate it, that become the most important
factor in your choice. This issue of Collaboration
Today and Tomorrow is focused on that
thinking. In these pages, we explore how to
pick the right tools, what the choices are, etc.
In this edition, you will find several
thought-provoking articles:
○ Roopam Jain discusses how to develop the
criteria for making good choices.
○ Bryan Hellard offers insight into what goes
into selecting devices to use from home.
○ Joe Way, PhD, CTS, lists the plusses and
minuses of the various options for education
settings.
○ David Maldow lays out the options for
enterprise conference rooms.
○ Irwin Lazar tackles the eerie déjà vu
that many of us are experiencing around
commercialintegrator.com
SHIROKUMA-DESIGN/STOCK.ADOBE.COM
high-impact spaces.
○ Mark Okern gets " The Last Word " from
readers on what criteria they use.
○ Lainie Mataras and Marla Suttenberg
present the next installment of " The Honor
Roll, " adding several worthy new inductees.
The most important thing to keep in mind
as we explore this topic is this: We work in a
space that stresses " and, " not " or. " Many end
users will select one solution for their home
setup and a different one for traveling or the
company office. Many enterprises will choose
a certain type of technology for one room
and a completely different type for another,
depending on the use cases and needs.
Again, it's " and, " not " or. " There are rarely flatout
wrong technologies - sometimes, it's
just flawed analyses that led to selecting the
wrong ones for a specific application.
Our hope is that this issue of CT&T will help
you choose even more wisely in the future.
David J. Danto is director of emerging
technology with the IMCCA and director
of UC strategy and research with HP.
JUNE 2023 Commercial Integrator 49
http://www.commercialintegrator.com

Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
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Commercial Integrator 2023 - 1
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