Commercial Integrator 2023 - 56

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C llab rati n
TODAY and TOMORROW
Jupiter on 21:9 Ultra-Wide
Displays Revolutionizing
Collaboration
Collaboration Today and Tomorrow chats with
Jupiter's Sidney Rittenberg on how 21:9 ultra-widescreen
better fits with how humans process information
visually and how it helps improve collaboration.
Collaboration Today and
Tomorrow: How will 21:9
ultra-wide displays revolutionize
collaboration
environments? How are
they already doing so?
SIDNEY RITTENBERG: I
believe 21:9 widescreen is
a more natural way for our
eyes to visualize what is laid
out in front of us. This is as
we have learned from first
grade, with the super-wide
blackboard, where the
teachers go from one side
to the other in a horizontal
format. So, it's a natural
progression, I believe, from
the 4:3 box that we had in
CRT, to the 16:9 broadcast
format of today, into a 21:9 of
tomorrow, which is something
we actually pay money
to go see in movie theaters
in the ultra-wide format. It's
a more pleasant experience.
It does not give us the extra
height on top or on the
bottom for us to collaborate
- for us to reach - if we go
super wide and super large
in the screen size. And 21:9
gives us more flexibility in
going in and out of buildings
and elevators and smaller
56
spaces. You can transport,
logistically, much easier than
a traditional 16:9 when you
go up in size.
CT&T: With human eyes
separated horizontally,
ultra-wide is truly how
humans process visual
information, isn't it?
RITTENBERG: Yes, certainly.
We see far more horizontal
than we see vertical. So, we
can absorb information a lot
quicker and easier and more
pleasantly with a super-wide
format. And also adding
more information that we
want to share...that we want
to collaborate with...that
we want to see on a display.
Expanding another third of
display real estate . So, it
makes more sense across
the board.
CT&T: As an industry
thought leader, how is
Jupiter leveraging the 21:9
revolution to reinvigorate
collaboration?
RITTENBERG: So, in 21:9, we
didn't want to do a one-off
product. We're dedicated;
we're exclusive; we only
Commercial Integrator JUNE 2023
do 21:9. And that means
coverage from large to small.
And that is a key reason
why we're rolling out our Flip
Chip COB MicroLED product.
We go from 265 inches
down to our desktop size
at 34 inches - complete
coverage in the 21:9 format.
And it's something that we
intentionally set up to do in
our original planning...in our
engineering. And it's something
that we're gradually
rolling out.
Today, we have launched
our Zavus product, which
is a 0.7 dot pitch MicroLED
videowall - direct-view
videowall product. All the
way up to 0.9 and 1.2 in the
5K 21:9 format. And then,
we're launching our next
gen, which is our Gen3 now,
of the LCD-based 21:9 products.
And we're bringing out
new sizes as we move along
toward the second half of
the year. So, in addition to
the Pana 105 and the Pana
81 we have today, we have
the Gen3 products that
we're about to launch. And
the desktop product, which
is really, other than a built-in
Sidney Rittenberg,
CEO, Jupiter.
system or a built-in computer,
that's the only one
[that brings] beauty for the
desktop. It swings and tilts;
it has a super wide coverage
for the camera; mic array; big
speakers in the back; it goes
down to the drafting mode
for our pressure-sensitive
pen to utilize. So, it's a total
desktop solution.
So, our 21:9 is, I believe,
today, the only one in the
world that offers a complete
package of 21:9. We do certainly
have plenty of others
that we will hear about
and see moving forward -
others putting out a single
21:9 format among the 16:9
offerings - but Jupiter is
certainly exclusive in 21:9.
CT&T: With respect to both
sustainability and 21:9,
it seems like Jupiter is an
organization that's working
to shake up the status quo
and chart a new path.
RITTENBERG: Thanks for
giving me the opportunity.
We are certainly that.
commercialintegrator.com
http://www.commercialintegrator.com

Commercial Integrator 2023

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Commercial Integrator 2023 - 1
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