Commercial Integrator 2023 - 75

SPONSORED CONTENT
Elevating Acoustics in Demanding Environments
Primacoustic helps Points West AV deliver the ultimate client experience for audio
installation projects.
I
n the AV industry, one of the key partnerships is between integrators
and their vendor partners/manufacturers. Th ese partnerships
are crucial in bringing together the team on lucrative installations and
for providing exceptional customer care. For Points West Audio Visual
and Acoustics, the British Columbia, Canadian-based integrator, its
partnership with Primacoustic goes back almost a decade. According
to Tracey Cochrane, owner and manager, Primacoustic helped establish
the integrator as a provider of great acoustics in even the most
challenging of spaces.
Forging the Partnership
" Th e fi rst installation I did with Primacoustic did was for my own
home nearly 11 years ago, " Cochrane begins. " James [Wright], our
rep, helped us plan for the [acoustic] panels on the wall as well as the
ceiling, and it made such a huge diff erence that we could start entertaining
guests again. " After this, Cochrane paid more attention to the
Canada-based company's off erings, studying the website and reviewing
case studies. At the same time, she evaluated her own business,
realizing that clients were in dire need of an acoustic upgrade. According
to Cochrane, Points West AV works primarily with schools, government
facilities and healthcare clients, outfi tting spaces with AV
equipment as well as acoustics. Knowing that she could improve the
customer's experience, Cochrane reached out to Primacoustic. " It has
taken off from there, " she enthuses.
For Cochrane, Primacoustic has become the go-to partner for
acoustic products. She underscores the company's geographic location
as one of the many reasons for establishing a partnership. " As
they're also based in Canada, I can get their product easily and on
time, " Cochrane states. In her opinion, Primacoustic has gone above
and beyond as a partner. " I can put Primacoustic products into our
projects and know they're going to work and actually make a diff erence, "
Cochrane emphasizes.
A Versatile Manufacturer
One of Primacoustic's main distinguishing characteristics is its range
of off erings and its commitment to appealing aesthetics. As Cochrane
explains, " Th ey are not only making a diff erence in a space by observing
sound; they also make them look good. " Diving into Primacoustic's
work ethic, Cochrane recalls, " We worked on an event space
that was incredibly challenging due to its construction. " Here, the
ceiling had big, beautiful beams with very intricate wood detailing.
" However, the sound was very loud and reverberant, " she says. " I
couldn't even use my traditional calculators to determine the product
I needed. " Th is is when the Primacoustic team came in. " Th ey supported
me immensely and helped me achieve the solution from an
absorption perspective as well as matching the look with the architecture, "
Cochrane adds.
According to Cochrane, the new product off erings from Primacoustic
testify to its drive for innovation. She adds, " Th ey launched
Primacoustic and Points West AV delivered an elevated acoustic experience at Arrowleaf
Cellars in Lake Country, in the Okanagan Valley, British Columbia.
a new product line, which I can now use for curved walls. " Th is is
especially pertinent as Points West AV has curved walls in upcoming
installations at the round gathering spaces of the First Nations
and other Indigenous communities. " Th ey're constantly working on
products that can be outfi tted in all kinds of spaces - right from
a simple square room to massive, interesting and intricate spaces, "
Cochrane acknowledges.
Enhancing the Integrator Experience
Another distinguishing factor for Primacoustic is its software program
off ering. According to Cochrane, Primacoustic designed a software
program for integrators that allows for calibration of the acoustics.
" I can [input] the dimensions of the room, along with the products,
within this software to create a visual for my clients, " she explains.
Th us, by using the software, Cochrane can help customers have a
defi nitive visual of the room as well as experience the audio. " Instead
of me simply saying 'Here's my proposed solution,' I can actually give
them a clear picture of the installation, " she states. Th is, Cochrane
confi rms, has made Points West look better to customers. " Primacoustic
always strives to be innovative and support me as an integrator, "
she praises.
For Cochrane, the tight-knit relationship is also what makes
Primacoustic a great partner. She astutely observes, " When you have
great people that you get to work with, that's where you keep going
back to. " Cochrane adds, " I want to applaud the whole team, but
specifi cally James [Wright], who deserves a lot of recognition. " She
recounts an incident when Wright made a four-hour drive from the
Vancouver offi ce to deliver a product when the courier couldn't get
it on time. Cochrane notes that this dedication makes it easier for
integration fi rms like hers to provide meaningful services. Summing
it up, she adds, " Primacoustic has helped elevate me as an integrator
and what I can present to the customers. Th ey've been excellent -
right from the product to the service! "

Commercial Integrator 2023

Table of Contents for the Digital Edition of Commercial Integrator 2023

Commercial Integrator 2023 - Cover1
Commercial Integrator 2023 - Cover2
Commercial Integrator 2023 - 1
Commercial Integrator 2023 - 2
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