Commercial Integrator 2023 - 76

How Do We Choose Technology?
The Last Word
Industry thought leaders weigh in on this thought-provoking question,
sharing their insights and analysis. Compiled/introduced by Mark Okern
AS THE COLLABORATION INDUSTRY
continues to evolve at what feels like
a record pace, one question remains
constant: How do we make technology
choices that best align with our needs
and goals? With options ranging from
BYOD solutions, to fully integrated
rooms, to drop-in systems - even
peripheral choices, such as table
versus ceiling microphones - it can be
overwhelming to determine the best
fit for an organization. To shed light on
this topic, we reached out to industry
experts and asked them about their
criteria for making technology choices,
whether for themselves or for their customers.
What follows are their insights
and perspectives on how to navigate
Jason Moss
Vice President, Corporate
Development and Alliances, Q-SYS
Before we can start talking about technology, we encourage
customers to really understand how each space is intended to
be used. As hybrid work is now the reality, collaboration spaces
are taking a new form and typically serve more than one
purpose or function. Although companies are still identifying
exactly how these spaces will be utilized, they do see the importance
and value of investing in people-centric spaces that
deliver elevated experiences for both in-room and remote participants.
These rooms will require users to utilize AV and control-platform
technologies widely certified by UC vendors and
that offer a compelling ecosystem, which can grow and change
as needs shift. Frost & Sullivan refers to these as high-impact
spaces and foresees the market rising to 11.3 million spaces by
2025, with potential for nearly $140 billion in revenue.
Jeff Giampa
Head of Systems Engineering,
HP Poly Hybrid Work Solutions
As we all emerge from the home-office-based time of the
pandemic, the primary criteria for most of our clients has been
to transition more traditional videoconferencing spaces to
the same native experiences that everyone used at home, with
the main focus on Microsoft Teams and Zoom meetings. From
there, the types of systems they choose tend to depend on the
size of the organization and capability of the technical staff.
In many cases, they are looking to deploy these rooms in
a more simplified manner, and they opt, where possible, for
a dedicated appliance that can be more easily installed. But
76
Commercial Integrator JUNE 2023
the decision-making process when it
comes to AV systems and collaboration
technology.
This is the question prompt that we
presented: What criteria do you see
your customers using to make technology
decisions? Are they the criteria
you'd recommend customers use and,
if not, what would be?
the larger and more complex spaces require the guidance and
expertise of the AV integration community to blend the native
application experience with the integration of better audio
and video coverage, room control, etc. Also, the choice of a
Windows-based system versus the more traditional appliance
(typically running Android) seems to be more of a matter of the
client's preference, and both are commonly deployed today.
We also see BYOD systems being more prevalent in certain
markets. Although larger organizations with full-staffed IT tend
to prefer dedicated systems, certain markets (such as education)
like the cost and simplicity of USB-connected bars, which
require less management and are the most likely to be selfinstalled.
There also tends to be some geographic preference,
as we see certain areas in Europe and Latin America preferring
USB versus dedicated at a higher rate than the U.S.
From a vendor perspective, we try to offer as many choices
(e.g., USB, Windows, appliance) as possible, and work with the
client and their integration partner to select the best fit based
on the number and type of rooms. Often, we build a template
for various room types to deliver consistency across rooms
in different locations. We also look at personas of the typical
users at an organization to ensure that the technology chosen
will meet their unique requirements.
Our clients are mostly very attuned to the counsel of their
integrator, and ultimately make choices based on that advice,
aligned with considerations of cost, scale and manageability.
Kevin Kieller
Co-Founder and Lead Analyst, EnableUC Inc.
I love technology - especially all the new, sleek and shiny
products. However, what I really get excited about is technolcommercialintegrator.com
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Commercial Integrator 2023

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