Commercial Integrator March 2022 - 2

CONTENTS
FEATURES
MARCH 2022 VOLUME 12 NO. 3
20 | Earning a Seat at the Table
The extraordinary women of commercial AV speak on their
successes, their activism and the continuing push for an
inclusive industry. By Amala Reddie
24 | Client Relationships are the Goal
CTI scores on customer satisfaction and repeat business with
the Philadelphia Union soccer club. By Dan Ferrisi
28 | Going Beyond the
Integration 'Bubble'
Integration leaders should re-evaluate company culture and
purpose, aligning them with what the next generation of
workers is seeking. By Alyssa Borelli
32 | Fresh Perspectives
from Young Leadership
Bobby Swartz, CTS, exemplifies the vibrancy of AV's
next generation of executive management. By Dan Ferrisi
24
VIEWPOINTS
10 | AV Brains & Brawn
Battling back against
commoditization and the
appearance of parity.
By Alan C. Brawn
14 | The Service Desk
MSPs weigh in on factors
unique to the cannabis space.
16 | AV as a Business
Too many integrators are
competing in a " race to the
bottom. " That's a losing
scenario, with slim margins
taking a toll on profitability.
By Tom LeBlanc
20
FROM THE EDITOR
3 | Editor's Note By Dan Ferrisi
40 | Final Thoughts By Dan Ferrisi
NEWS
6 | CI News in Brief
8 | People + Places
FYI
4 | Taking a Shot
18 | Technology Focus:
Collaboration
Systems
34 | Markets: Museums
ON THE WEB
› Projects Check out
this month's projects at
commercialintegrator.com/
category/projects
› Resources Dive deeper
into trends and topics at
commercialintegrator.com/
resources
› Newsletters Subscribe
to our free newsletters at
commercialintegrator.com/email
14
2
Commercial Integrator MARCH 2022
CI TO-DO LIST
ASCII MSP Success Summit
March 23-24,
Kansas City, Mo.
ASCIIevents.com
ASCII MSP Success Summit
Apr. 20-21, Lincolnshire, Ill.
ASCIIevents.com
NAB Show
Apr. 23-27, Las Vegas
NABShow.com/2022
Prolight + Sound Frankfurt
Apr. 26-29, Frankfurt, Germany
pls.messefrankfurt.com/
frankfurt/en.html
commercialintegrator.com
@commintegrator
facebook.com/
commintegrator
youtube.com/user/
commintegrator
linkedin.com/
groups/4493761
http://www.commercialintegrator.com/category/projects http://www.facebook.com/commintegrator http://www.youtube.com/user/commintegrator http://www.commercialintegrator.com/resources http://www.linkedin.com/groups/4493761 http://www.commercialintegrator.com/email http://www.NABShow.com/2022 http://www.ASCIIevents.com http://pls.messefrankfurt.com/frankfurt/en.html http://www.ASCIIevents.com http://www.commercialintegrator.com

Commercial Integrator March 2022

Table of Contents for the Digital Edition of Commercial Integrator March 2022

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Commercial Integrator March 2022 - Cover2
Commercial Integrator March 2022 - 1
Commercial Integrator March 2022 - 2
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Commercial Integrator March 2022 - Cover3
Commercial Integrator March 2022 - Cover4
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