Commercial Integrator March 2022 - 22

COVER STORY
Flashback to the AVIXA
Women's Council Breakfast
at InfoComm 2019. The
Council continues to grow.
and provide positions not just in the lower
levels but also at the higher level. "
Looking back on Torruella's two-decadelong
career, the list of accomplishments is
voluminous. She touches upon having the
world's biggest pharmaceuticals and major
banks as clients. Apart from that, though,
Torruella proclaims that she's proud of her
ability to spread knowledge. " It's not just the
knowledge that I've learned from them but
also what I've given them, " she says. " To me,
that is a great accomplishment. "
It's when our industry is smart enough
to marshal women's knowledge, empowering
us to grow to our full potential, that
we see real change being made. Simply
speaking of hiring initiatives and diversity
will never be enough. Only when we bring
women into the conversations and apply
these women's knowledge, can transformation
happen.
Hendley follows a related train of thought
'AV is evolving because
of people like us.'
- Charmaine Torruella,
global services manager
at Verrex
22
Commercial Integrator MARCH 2022
regarding female empowerment, drawing
on her experience of building her own
brand identity from scratch. She emphasizes
the difficulty of balancing two identities:
a woman of color and an AV professional.
Hendley believes there needs to be more
industry efforts to capitalize on minorities'
vast breadth of knowledge - and not
merely celebrate their diversity for its own
sake. She states, " It's great to have people
of color on the diversity panels, and it
brings awareness in several ways. But I want
to see a Black man on a technical panel or
talk to the Hispanic woman outside of the
heritage days. "
Sansivero amplifies that point, citing
industry panel discussions during trade
events. " How hard did you look for the
experts on the panel? " , she asks rhetorically,
pointing to the importance of cultivating
inclusive and diverse panels on all topics.
Hendley summarizes things with characteristic
clarity, saying, " Don't just use us
for the conversations - include us in the
conversations. "
Expanding Horizons
Of course, including women in the industry
conversation goes far beyond panel
inclusion; business leaders and integrators
also need to consider the grassroots
level. The 2021 Census Report reveals
that women comprised only 27% of the
STEM workforce in 2019. If integrators
wish to grow their businesses and improve
their chances of long-term success,
they should consider reaching out to
women and other minorities in trade
schools, engineering programs and other
STEM-related environments. According
to Alvarado-Miranda, the AVIXA Women's
Council has created several scholarships
and awards to encourage and support
women in the AV industry. " During InfoComm
2021, it was incredibly rewarding
to see that seven out of 10 [AV Professional
Awards] recipients were women. It was
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Commercial Integrator March 2022

Table of Contents for the Digital Edition of Commercial Integrator March 2022

Commercial Integrator March 2022 - Cover1
Commercial Integrator March 2022 - Cover2
Commercial Integrator March 2022 - 1
Commercial Integrator March 2022 - 2
Commercial Integrator March 2022 - 3
Commercial Integrator March 2022 - 4
Commercial Integrator March 2022 - 5
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