Commercial Integrator November 2021 - 37

MARKETS
HOTELS
How Hoteliers are Seeking
Value Through Technology
Integrators play an essential role in helping resort owners create personalized experiences for guests
with the use of technology. by Alyssa Borelli
WITH THE CHALLENGES of the COVID-19
pandemic being that of contact and proximity,
hoteliers are starting to invest more in
touchless technologies. Guests no longer
have to stop at the hotel lobby to check-in
and pick up their room key - they can go
right to their room using their phone.
Guests don't even have to pick up the
remote in their room to turn on the TV. They
can have complete control over the room
from everything to dimming the lights,
setting the thermostat to their desired temperature,
and if the hoteliers budget allows
- drapery control. For seamless room control,
having an open API is essential so one
third party can talk to another third party.
It's all about making the guest experience
personal. " Ideally we want our
environments to be aware of us and our
intentions and everything else that goes
with it, " says Yiannis Cabolis, director of
technology innovation at Electrosonic.
" The onset of AVover-IP
has really
allowed us to
expand very easily the AV
experience to other parts of
the property... It's gotten very
easy for us to distribute. "
- Joseph Yost, CCS Global
Before any of that control can begin, the
most important step is ensuring the client
has the infrastructure to deploy it. " You can
have the best technology in the world but
if you have no platform or no infrastructure
to deploy it, you're dead in the water, " says
Cabolis.
One of the keys to project success is when
the team is compiled of someone from the
customer side and the IT department.
" You want to include IT right from the
get-go because they know their networks.
commercialintegrator.com
The services hoteliers provide should not just be confined within the parameters of
a room but must also be available throughout the entire campus.
They know if their switches need to be
replaced before this can even happen or
they don't want us on their network at all
and we have to build our own network, "
says Joseph Yost, director of engineering
services for CCS Global. " You don't want to
get to the end of the road and then request
a bunch of IPs from an IT director and the IT
director says, what are you doing? " Engage
them early and keep them involved in the
project from the start, " he says.
The services hoteliers provide should not
just be confined within the perimeter of a
room but must also be available throughout
the entire campus.
" The onset of AV- over-IP has really
allowed us to expand very easily the AV
experience to other parts of the property, "
says Yost. " If you have a concert out at the
pool and the customer is recording it with
a camera, we import that into an encoder
and can send it throughout the property to
decoders, so it's gotten very easy for us to
distribute AV throughout properties with
AV over IP, " he says.
" I often tell my guys, we're no longer
a traditional AV company, we're an IT
company doing AV, " says Yost. " I would say
90% of our installed jobs have some form of
it on it, whether it's a control switch or it's a
full-blown managed switch that's managing
video traffic audio traffic control, so we
have pushed ourselves into the IT industry. "
Other key successes for integrators
include having patience, compassion and
flexibility. " Technology is forever changing,
budgets are forever changing, and the
guests' needs are forever changing; so,
whatever is designed has to be extremely
flexible for the client, " says Chris Kratochwill,
manager of design consulting at
Electrosonic.
" I think that really listening carefully
and understanding and providing not
future-proof [tech] because technology is
always evolving but specifying what is that
can last in time, " says Maurizzo Capuzzo,
chief marketing officer at Electronsonic.
" That's why in our vision and mission, we
talk about lasting experiences not only from
the memorability point of view, but that you
have a technology infrastructure that you
don't have to toss away because technology
is continually changing. "
NOVEMBER 2021 Commercial Integrator 37
SOMPTECH/STOCK.ADOBE.COM
http://www.commercialintegrator.com

Commercial Integrator November 2021

Table of Contents for the Digital Edition of Commercial Integrator November 2021

Commercial Integrator November 2021 - Cover1
Commercial Integrator November 2021 - Cover2
Commercial Integrator November 2021 - 1
Commercial Integrator November 2021 - 2
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