Commercial Integrator November 2022 - 18
Networking
NETWORKING
DEEP DIVE:
Are AV Companies
Now Transforming
into IT Companies?
Exploring the ascendance of network-based AV
and its implications for integrators' profi tability,
while also considering the impetus to level-up
on cybersecurity and IT conversance.
By Dan Ferrisi
DURING A RECENT TRIP to NSCA's 2022
Pivot to Profi t event, a comment from Kyle
Habben, president of ECC, stuck with
me. Presenting at a breakout session, he
remarked, " If we're not already IT companies,
we really need to start transforming
ourselves into IT companies. " This is a
clear refl ection of what has become an inarguable
reality: AV integration has largely
become network based. That means it's
imperative for integrators to consider (a)
embracing AV-over-IP and the possibilities
it presents, (b) adhering to best practices
for productive collaboration with IT teams,
(c) adopting enterprise-grade cybersecurity
methods, and (d) leaning into proactive
service and support as a means of achieving
recurring monthly revenue (RMR).
18
In this, Commercial Integrator's Networking
Deep Dive, we'll explore all those
topics, drawing on the latest industry
research, as well as commentary from
top-tier integrators, to paint a picture of
an industry in transition. What's more,
we'll share data from a CI reader survey to
get a view " from the trenches " of today's
integration businesses. We hope that, in
its totality, CI's Networking Deep Dive
widens your view and makes clear that our
industry is evolving just as quickly as the
products that integrators install are.
Making the Connection
John Richards, CTS, director of engineering,
systems integration, at AVI-SPL, clearly
articulates the state of play, saying, " Today,
Commercial Integrator NOVEMBER 2022
most AV hardware utilizes a network connection
as the interface to transport some
or many of its required signals that play a
role in the overall AV system. " He mentions
that networks are everywhere now, and it
would be hard to fi nd installations without
these connections today. Aaron Peterson,
CTS-D, CTS-I, senior solutions engineer at
Mechdyne, underscores this view, remarking,
" I believe every installation is touching a
network in some form. " Speaking candidly,
he adds, " AV utilizes the IT framework for everything.
If you're thinking otherwise, you're
already so far in the dust that you're probably
not going to keep up at this point. "
So, if systems integration, as AV professionals
practice it today, entails every
installed device being just a network endcommercialintegrator.com
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Commercial Integrator November 2022
Table of Contents for the Digital Edition of Commercial Integrator November 2022
Commercial Integrator November 2022 - Cover1
Commercial Integrator November 2022 - Cover2
Commercial Integrator November 2022 - 1
Commercial Integrator November 2022 - 2
Commercial Integrator November 2022 - 3
Commercial Integrator November 2022 - 4
Commercial Integrator November 2022 - 5
Commercial Integrator November 2022 - 6
Commercial Integrator November 2022 - 7
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Commercial Integrator November 2022 - Cover3
Commercial Integrator November 2022 - Cover4
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