Commercial Integrator October 2021 - 8

CI NEWS IN BRIEF RECENT STORIES PEOPLE AND PLACES WHAT'S NEW
Almo Announces Hybrid E4 Experience on Nov. 30
AV DISTRIBUTOR Almo Professional A/V
has announced its first ever hybrid E4
Experience this fall, marking the first time
that the company combines its regional,
in-person educational and product showcase
with virtual E4 Evolution.
" We just decided that we wanted to
make it an easy choice for people, " says
Melody Craigmyle, vice president of marketing
and communication at Almo. " If you're in the Dallas area and
you're comfortable with attending the live event we're going to be
there. We wanted to move forward with that in person. We've also
got lots of folks that have missed the E4 tour, " she says.
" E4v has been a great supplement to that but we wanted to bring
the excitement of the live show to the online audience. That was
where we came up with the idea of doing the hybrid event. "
The E4 Evolution (E4v) live virtual event was launched in spring
2020. After seeing success with the online format, Almo decided
hybrid was the next best step forward for E4.
" We've always been trying to figure out how we can broaden our
audience with E4 content beyond those four geographies we get
to every other year, " says Craigmyle. " We think this is naturally an
evolution of where we want to get to with our education program. "
Education, as with any E4 show, will be a big component of the
virtual E4 Experience in November. " It is going to be part livestreamed
of our classes and some other action on the exhibit hall,
and the other portion of it is going to be some recorded content
that we're going to work on prior to the show, " says Craigmyle.
E4 live events traditionally have a tradeshow floor. Craigmyle mentions
that will be the case for the hybrid E4 Experience with portions
of the tradeshow reflected online as well. " We're planning on having
some curated virtual tours by either vertical market or product of
interest, " she says, including potential tours centered around topics
like UCC, digital signage and new products.
While Almo has extensive experience in live events, and now virtual
events, as well as a result of the dynamic changes of the last year
forced by the pandemic, a hybrid show is more involved than simply
combining in-person with online.
" We're going to be partnering with a live events company that
understands the production quality that we want to work with, "
says Craigmyle. " It's quite extensive to pull off but we feel confident
working on both sides of the house that we can bring it together to
make a quality event for the audience online as well our traditional
in-person audience. "
The Hybrid E4 Experience is scheduled for Nov. 30 in Dallas,
Texas.
PEOPLE + PLACES
Lamarre
Symetrix
welcomed Paul
Lamarre as
Regional Sales
Manager for the
Eastern US region. In this role,
he will be working with
Symetrix's partners to identify
their specific needs and
coordinate Symetrix's technical
and service teams to support
them.
Lamarre joins Symetrix with
over 20 years of experience in
managing sales teams, support
personnel and direct accounts.
Richard
Officer, Jeff Richard, who will
caption in here
8
Lone Star
Communications
(LSC)
welcomed a new
Chief Technology
Swigert
support the organization in its
continued mission of providing
exceptional customer and
employee experiences every
time with no exceptions.
This vital new hire comes immediately
on the heels of Lone
Star Communications successfully
ISO 9001:2015 certifying
all eight offices, as of June 10th,
2021, with the core goal of providing
the same high level of
consumer quality to all clients
regardless of location.
Atlona has
announced that
Jamey Swigert,
Atlona's Director
of AV Sales and
Business Development, will
assume the company's top
leadership role as Executive
Director. This news comes as
co-founder Ilya Khayn departed
Commercial Integrator OCTOBER 2021
from the company on September
15th.
" Nearly three years ago we
entered into an exciting growth
industry through our acquisition
of Atlona, " said Swigert. " We
understood how important it
was to invest in talent, product
innovation, and business
strategy while allowing Atlona
to operate without interference.
I have worked very closely with
the incredible Atlona team over
this period and I am honored to
lead the company and continue
the legacy of developing customer-centric
AV products and
solutions that Ilya and Michael
created. "
Keone
Listen Technologies
has announced
a leadership
transition in
which its board of
directors has appointed Maile
Keone as president and CEO.
Russ Gentner, founder, chairman
and chief executive officer,
will transition to chairman and
chief strategist.
" I've enjoyed seeing the
growth of the organization
over the past 23 years, and I'm
excited for the next phase with
Maile at the helm, " Gentner
said. " Having worked closely
with Maile over the last eight
years, I know she is talented
and passionate, with a track
record of achieving strategic
growth that has enabled the
company to thrive. As a result,
Listen Technologies has never
been stronger. We are well
positioned for the future with a
deep leadership team, investments
in emerging and new
technologies, and talented,
dedicated employees. "
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Commercial Integrator October 2021

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