Commercial Integrator September 2021 - 4

TAKING A SHOT
Qatar Foundation Projection-Mapped Show Doha, Qatar
Delivering Their
Message
Qatar Vision (Qvision) partnered
with VLS to produce an eight-minute
projection-mapped light show
featuring the internationally known
animated characters, the Anooki.
The event at the Qatar Foundation
in Doha required an installation
of 60 Claypaky K-EYE K20 HCR LED
wash lights to illuminate Penrose
House in Education City.
The Inuit-inspired Anooki characters
were created by David Passegand
and Moetu Batlle, founders
of French interactive design studio
Inook. The playful, parka-clad boy
and girl spawned a brand and have
become stars of video-mapped
shows worldwide.
4
Commercial Integrator SEPTEMBER 2021
Saving the Planet
The environmental sustainability theme of
the show in Qatar was particular close to
the characters' hearts: Their creators explain
that since the Anooki's house was melted by
global warming they now travel the world
discovering different cities.
The Anooki event spanned six days and
was open to the public who pre-registered
and observed COVID-19 protocols. Six-meter-high
inflatable Anooki characters were
also installed around various Education City
buildings.
It's estimated that more than 7,500 people
participated in the experience during
its run.
For the show, the Qatar Foundation was
transformed into a nighttime playground
for the Anooki despite the pair's serious
environmental message.
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Commercial Integrator September 2021

Table of Contents for the Digital Edition of Commercial Integrator September 2021

Commercial Integrator September 2021 - Cover1
Commercial Integrator September 2021 - Cover2
Commercial Integrator September 2021 - 1
Commercial Integrator September 2021 - 2
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