Commercial Integrator September 2021 - 48

FINAL THOUGHTS
The Future of
Attendance is
" Real Time Optional "
I'LL ADMIT, I sign up for virtual webinars with
no intention of attending on the scheduled
date. I'll wait for the recording to land in my inbox,
where it will sit - for days. I'm sure some
of our readers are guilty of it too.
Skimming the auto-generated transcript may
save time, but the inner editor in me wants to
correct it, but can't, so I'll end up fast forwarding
bits and pieces of the recording, and hope
I get the gist of what I signed up for.
What if there was a solution that saved us
time and only took us to the good parts of
the webinar or meeting? I had the pleasure of
interviewing Humphrey Chen, CEO & Founder
of CLIPr (see Preparing for a Remote-First
Future...Without Getting Fatigued, page 38),
who created a platform that lot of us could use
- myself included - right now in this post-pandemic
hybrid workplace model that continues
to evolve.
CLIPr uses AI and machine learning to
create an outline of a presentation where it can
index, auto transcribe, and even search for the
keywords from a meeting that you are looking
for. It's almost as if you were in the meeting but
weren't there physically.
Instead of being required to attend a
meeting, what if there was a check box option
to make it " real-time optional, " which is what
CLIPr is trying to do.
Real-time optional saves time so you're not
being held captive in an hour-long video conference
where you can't look away. Instead, you
can use that time to focus on your own deliverables
and catch up on what you missed later.
All these virtual meetings are making us
fatigued. Stanford and Microsoft studies have
proved it. Our brains must work harder to process
video meetings. One must focus on the
speaker's voice, interpret their verbal cues, and
especially when someone's cute dog sneaks its
way into the frame.
As video becomes a predominant vehicle
in which we communicate, the fatigue that
comes along with it is inevitable. There's no
one clear solution to fatigue, but there are
steps one can take, such as taking breaks often,
limiting meetings to shorter time frames,
the 20/20 rules, etc.
Regardless, in-person office meetings may
become a thing of the past. In-person meetings
are going to be more selective.
Time is a precious asset, one in which we
must invest wisely. If we don't have to sit
through hours upon hours of virtual meetings
each week, imagine how much time we'll save
by being real-time optional.
Alyssa Borelli, Web Editor
alyssa.borelli@emeraldx.com
CI Download: 2021 Hybrid Work
Special Report
According to a recent Commercial
Integrator reader survey, work from
home is expected to stay. Although the
percentage of integrators planning new
hybrid work projects has decreased from
61% in 2020 to 43% this year, it is still a
sizable business opportunity.
Our new " Hybrid Work Special Report "
details the size and scope of the projects,
including specific data related to:
› Number of home office installations
and average price
› Percentage of integrators who offer a
specific home office package
› Most popular home office locations
in the house
› Common hybrid work hardware
products
› And much more
Get a copy of our new research report
today to get a better understanding
of the hybrid work opportunity.
commercialintegrator.com.
CI Webinar: From the Archive: Your
Customers' Post Pandemic Needs
The value an integrator can offer its
customers post pandemic has evolved.
That little observation has been made
over and over - but it has been mostly
anecdotal or based on very specific cases.
Now, thanks to exclusive research by
NSCA and Commercial Integrator's sister
brand My TechDecisions, we can outline
customer demand trends and get specific
about the integrated solutions needed
post pandemic. As the workplace
continues to change, and customers tailor
unique solutions to their own needs, it's
important to understand unifying threads
of technology end user customers need
the most.
A survey of 150-plus end users across
various vertical markets reveals demand
(or lack thereof) for:
› Work-from-home enabling meeting
and collaboration solutions
› Monitoring services for managing
conference room usage and
equipment status
› Employee training to improve
efficiency and productivity when
using remote communication
solutions
› AV-as-a-service
› High-volume meeting room unified
communication and collaboration
(UCC) solutions
› Integrated IoT technology
for effective management of
reconfigurable spaces
Watch this webinar for free at
commercialintegrator.com
Commercial Integrator, (USPS 005-160) (ISSN 2165-9850), Vol.11 No. 9, is published monthly by Emerald X, LLC., 100 Broadway, 14th Floor, New York, New York 10005, 800-440-2139. Commercial Integrator
is a registered trademark of Emerald X, LLC. All reproduction, including photocopying, is prohibited without written permission. Postage Paid at New York, NY and additional mailing offices. POSTMASTER:
send address changes to COMMERCIAL INTEGRATOR, PO BOX 297, Lincolnshire, IL 60069-0297.
48
Commercial Integrator SEPTEMBER 2021
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Commercial Integrator September 2021

Table of Contents for the Digital Edition of Commercial Integrator September 2021

Commercial Integrator September 2021 - Cover1
Commercial Integrator September 2021 - Cover2
Commercial Integrator September 2021 - 1
Commercial Integrator September 2021 - 2
Commercial Integrator September 2021 - 3
Commercial Integrator September 2021 - 4
Commercial Integrator September 2021 - 5
Commercial Integrator September 2021 - 6
Commercial Integrator September 2021 - 7
Commercial Integrator September 2021 - 8
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Commercial Integrator September 2021 - Cover3
Commercial Integrator September 2021 - Cover4
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