Commercial Integrator September 2022 - 41

Editorial
C llab rati n
TODAY and TOMORROW
Home Sweet Home Office
IN THE SECOND ISSUE of Collaboration
Today and Tomorrow, we will (mostly) be
focusing on the home office.
For decades, many businesses and business
publications demonized remote workers.
They were often called " lazy " and deemed
" unproductive. " There were multiple infamous
incidents of leaders at firms like Yahoo, IBM
and Google calling remote workers back
into the office, scapegoating them for other
business issues.
And then...we all experienced the largExamining
the
nexus of
commercial AV
technology and
the home-office
environment.
By David Danto
est global pandemic in a century. Amid the
public-health horrors, we learned how wrong
most people were about remote work.
There wasn't any talk of home-office workers
being " lazy " as the weeks of the pandemic
stretched into months and years. Instead, we
were lamenting the fatigue that many remote
workers found themselves experiencing due
to overwork. In fact, their productivity far outpaced
their prior, in-office counterparts.
Dispelling Myths
The world in which we live still has debates
about knowledge workers and whether working
from home is better than returning to an
office is. However, there can no longer be
any legitimate claim that the remote-working
model is less productive or inferior;
moreover, just about all knowledge workers
have experienced the actual, significant
value of working from home.
It is in the daylight of this truth that our
September 2022 edition provides actionable
advice for individuals, organizations and integrator
partners as they set up and manage
home offices.
Once again, Collaboration Today and
Tomorrow is privileged to have a great roster
of authors for this subject's exploration.
We kick off with the world's leading digital
evangelist, Evan Kirstel, who explains how this
work-from-home trend will change our homes
and living situations well into the future.
Next, Let's Do Video's David Maldow walks
commercialintegrator.com
us through current home-office technology
strategies and explains how close the remote
office is to the content-creation studio. Then,
University of Southern California's Joe Way,
PhD, CTS, examines the good and the bad
of distance learning, focusing on what we,
ourselves, have come to learn.
What's more, the IMCCA's executive director,
Carol Zelkin, helps us understand the
challenges behind blending the new generation
of home-office technology into traditional
residential technology. Security expert
Dr. Johannes Drooghaag, meanwhile, provides
a step-by-step guide to securing home offices.
And then, once again, industry icons Marla
Suttenberg and Lainie Mataras present the
latest additions to our industry " Honor Roll "
in six categories: Relatively New to AV, Under
30, 30 to 50, Over 50, Industry Legend and
Diversity Spotlight.
How Commercial Fits into WFH
Finally, Mark Okern, who manages our " The
Last Word " column, asks many others in our
industry how they think WFH will shake out
for commercial integrators. Will it become
part of the norm of integrators' offerings? Will
most knowledge workers eventually return to
offices? Do those at home even use enough
commercial gear to grab integrators' attention?
As I said in on our first go 'round, I'd love to
read your comments on this issue, discuss
topics for future issues or chat for any other
reason. Please feel free to reach out to me at
work, personally, via social-media channels or
any other way. If you Google " David J. Danto, "
you'll see one of my dozens of email addresses
or private-message options.
From the comfort of my home office, I
monitor them all - and I never ignore them
to go hang out at any fictitious office water
cooler.
David Danto is director of emerging technology
with the IMCCA and director of UC
strategy and research with Poly.
SEPTEMBER 2022 Commercial Integrator
41
http://www.commercialintegrator.com

Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
Commercial Integrator September 2022 - 3
Commercial Integrator September 2022 - 4
Commercial Integrator September 2022 - 5
Commercial Integrator September 2022 - 6
Commercial Integrator September 2022 - 7
Commercial Integrator September 2022 - 8
Commercial Integrator September 2022 - 9
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Commercial Integrator September 2022 - 11
Commercial Integrator September 2022 - 12
Commercial Integrator September 2022 - 13
Commercial Integrator September 2022 - 14
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Commercial Integrator September 2022 - 16
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Commercial Integrator September 2022 - 19
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Commercial Integrator September 2022 - Cover3
Commercial Integrator September 2022 - Cover4
https://www.nxtbook.com/emerald/commercialintegrator/february_2023
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https://www.nxtbook.com/emerald/commercialintegrator/december_2022
https://www.nxtbook.com/emerald/commercialintegrator/november_2022
https://www.nxtbook.com/emerald/commercialintegrator/october_2022
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https://www.nxtbook.com/emerald/commercialintegrator/december_2021
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