Commercial Integrator September 2022 - 46

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C llab rati n
TODAY and TOMORROW
Q-SYS on Collaboration
in High-Impact Spaces
Collaboration Today and Tomorrow chats with Q-SYS'
Jason Moss on how office environments continue
to transform, and how Q-SYS technology can power
increasingly sought-after high-impact spaces.
CT&T: How can we entice
employees back to the office?
JASON MOSS: Companies
need to make collaboration
spaces that functions as
well as their employee's own
home. When they are at home
now, they are efficient.... So,
when they come into the
office, they are expecting the
bar to raise. They need to have
a comfort level, enjoy being
there, and know how to use
all the tools and technology.
Some of these spaces that
can draw people in are what
we call high-impact spaces.
The key is to attract employees
with modern technology
that is easy to use and that
removes any friction, as well
as a space where everyone
can participate so new views
and opinions can be heard.
CT&T: What is a high-impact
space? How does it facilitate
engagement?
MOSS: A high-impact space
is a room enabling something
beyond simple audio, video
and maybe content-sharing.
It's a space where users must
achieve substantial, welldefined
outcomes and that
is highly visible, such as executive
spaces, boardrooms,
46
training rooms, all-hands
rooms and auditoriums, as
well as divisible spaces. They
give you the flexibility to do all
different types of activities. For
example, you can accommodate
a customer meeting one
day; the next day, you might
film an all-hands session; then,
you might bring in a collaboration
session to automate an
elevated experience. High-impact
spaces combine all those
different elements of flexible
workflows with an impressive
set of technology that is easy
to use and that enables you to
be productive.
CT&T: What technologies are
essential for a high-impact
space and how does it differ
from a legacy space?
MOSS: I think one of the key
terms is flexibility. Because
these spaces are really
important and are in high
demand, they need to be able
to work with multiple different
scenarios - potentially, with
different videoconferencing
codecs. Because of the hybrid
nature of these spaces, it's
also key to ensure all team
members can be heard and
hear properly. To do that, these
rooms need to be equipped
Commercial Integrator SEPTEMBER 2022
with modern technologies,
such as automatic camera
switching and beamforming
microphones. These can eliminate
throwaway space at the
far ends of meeting rooms and
remove friction from human
interaction to create equitable
communication for all parties.
CT&T: What is the market
potential to implement these
collaboration experiences?
MOSS: We see a rise in the
market and demand for these
types of spaces. There's a
saying out there: " The office
is the new offsite. " Instead
of dispersing a bunch of
people who are working in
an open-desk environment
and a bunch of huddle rooms
around the edge, companies
will look to invest more in
these impactful spaces that
allow for seamless team
collaboration and, in the end,
entice their workforce back
into the office.
Per Frost & Sullivan's recent
research, about two-thirds of
organizations plan to modify
their use of office space to accommodate
hybrid work and
will look to deploy high-impact
spaces. Specifically, when
organization move offices,
Jason Moss, vice president,
corporate development and
alliances, Q-SYS
spaces in the new premises
will be configured to a much
higher standard. The same
will be true when existing
buildings are renovated, or as
legacy spaces are converted
on a rolling basis and equipment
is upgraded.
CT&T: How is Q-SYS an ideal
AV&C solution for this
collaboration experience?
MOSS: These spaces are
really tailor-made for the capabilities
that Q-SYS brings. Because
Q-SYS is an open-based
platform built on standard IT
protocols and includes audio,
video and control all in one
software-based foundation, it
provides a lot of extensibility
to be able to work with all
different types of equipment
and workflows people want to
use. Simultaneously, we have
maintained certification with
Microsoft Teams, Zoom and
Google; it can work in Cisco
environments; and we have
an extensive ecosystem of
partners to help create effective
collaboration. In addition,
because of its open nature,
you can easily augment and
enhance the capabilities of
these rooms as you go along
and find different needs.
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Commercial Integrator September 2022

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