Commercial Integrator September 2022 - 49

C llab rati n
TODAY and TOMORROW
We've all noticed how people with better framing, lighting and audio quality just seem to have a more professional air about
them during online meetings. We might even feel that, as such people make their points, they have more impact than others do.
whelming, but here's more good news: These items are all
independent. You can work on one at a time as your schedule,
and your budget, allows. Also, they can all be revisited at any
time for additional upgrades, should your video needs change.
If you focus on products " certified " for the platform you're
using (e.g., Microsoft Teams, Zoom), then that platform has
done the legwork to ensure you can swap something out and
swap in an upgraded component without losing features or
functionality.
The Ideal Home Studio
As I keep saying, building your ideal home studio is a journey -
not an all-at-once upgrade. However, it's helpful to understand
what's at the end of the path. Many of us may never have the
budget or need for a perfect home studio, but, if we understand
the ideal setup, it can help us decide upon reasonable improvements
for our personal setups.
The ideal setup would achieve the ultimate goal of a home
studio - namely, for you to appear within your video window
in the way that a newscaster appears on TV during their closeups.
That is what we've been conditioned, since childhood, to
perceive as the way a professional appears on video. That look
commercialintegrator.com
is our goal, and any adjustments to our setups that bring us
closer to that look will improve our effectiveness in business
video calls.
Although fewer than 1% of video users at home will achieve
everything on the list below, we can all pick and choose areas
to improve for immediate results. For me, the ideal home studio
should include the following:
Framing: As stated earlier, you should be framed in your video
window just like a newscaster is framed on your TV. If you're
sized and positioned properly, there should be about 10% of
screen space above the top of your head (you don't want your
head up against the top of the screen) and the bottom of the
screen should cut you off about at the armpits. This makes
you as big as possible, so your facial expressions can be easily
seen, while still allowing you to gesture with your hands. If
framed properly, your mouth should be approximately at the
center of the screen. Of course, you want a straight-ahead
angle with the camera at your eye level - no " up the nose " or
" top of the head " shots. Almost everyone should be able to
achieve this.
State-of-the-art camera: Although most of us, including
me, will probably top out with a high-end camera meant for
SEPTEMBER 2022 Commercial Integrator 49
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Commercial Integrator September 2022

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Commercial Integrator September 2022 - Cover1
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Commercial Integrator September 2022 - 1
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