Commercial Integrator September 2022 - 50

Working from Home
C llab rati n
TODAY and TOMORROW
at-home use, it doesn't hurt to research your dream camera.
Then, try to find an affordable option that gets you as close as
possible in performance. My dream home studio would have
several extremely expensive cameras to capture me from
multiple angles.
Professional-audio setup: Audio quality is often more
important than video quality is. In an ideal home studio, I
would have a full mixer board setup and all the compressors,
equalizers, noise gates and other fancy equipment you'd find
in a music studio. This would allow me total control of all audio
sources, enabling my microphone and any other shared audio
sources to be perfectly balanced and optimized. I would also
have the walls of the studio
treated to eliminate reverb,
thus enabling a higher-quality
sound. For most of us in the
real world, simply getting a
decent headset can significantly
improve our audio.
Perfect three-point
lighting: Ideally, I would be
lit in the same manner as
during a professional photo
or video shoot. With threepoint
lighting (key light, fill
light and back light) covering
me from various angles,
it not only would properly
illuminate me from the front
but also would eliminate
shadows and improve the effect
from the sides and back.
Although a full lighting setup
might not be prohibitively expensive,
the space it can take
up in your office, and the heat
it can generate, can make it a less attractive option. For most
of us, making sure we don't have a light or window behind us
- this puts our face into a shadow - and having some kind of
decent light in front of us will achieve acceptable results. If you
do invest in lighting for your home setup, keep in mind that it
doesn't have to be with expensive, " built-for-video " lights. Wellplaced
consumer lamps usually will do the job just as well.
Dual high-end PC setup: In my dream studio, I would have a
dual-PC setup. There would be one powerful PC with a top-end
graphics card to handle the video itself, which is connected
via local network to a second, equally powerful PC running
my work apps and any content that I'm sharing. This would
allow me to run resource-intensive programs on the work PC
without lowering the quality of my video. In reality, today's
typical, mid-range computers are more than powerful enough
to run our common work apps at the same time as a video call,
50
Commercial Integrator SEPTEMBER 2022
without a perceptible quality reduction. The dual-PC setup is
simply more than 95% of us will ever need. I would recommend
that any setup have dual screens, however. Even if you're working
with a single PC, you can connect two monitors to it - one
for your video calls and the second for work apps.
Amazing background: Your background is now literally a
part of your appearance. Just as people can associate you with
your style of clothes, they also will associate you with your video
background. We've all seen impressive video backgrounds,
including bookshelves with great books and cool knickknacks,
as well as other items that can share our personality while still
being professional. You might not have the space to set up
your background exactly as you would like it, but you can at
least move the pile of laundry offscreen.
Removable greenscreen: Even if you have a great backWhatever
energy
you
put into being
sharp at the
office can and
should be
transferred to
optimizing your
video setup at
home.
ground, you might want to use a greenscreen (thus allowing
you to utilize a virtual background more easily) for some
purposes. Ideally, you want something collapsible or otherwise
easily removable so you can use your real background whenever
you want, and you can pop up the greenscreen when
required. For most of us, we will choose to use a greenscreen
all the time or not at all.
Your Video Feed is You
For the first time in history, we live in a world in which many of
the important people in our lives see us more frequently over
video than in person. We might never actually meet in person
some of the people we work with. For some of us, most of the
people in our lives will know us primarily over video.
It might be superficial, but there is a reason we put time
and effort into our appearance when we show up at the office.
Being framed and properly lit is the video equivalent of being
freshly showered and having a new haircut at the office. It
shouldn't matter, but it does. It shouldn't have an impact on
your career, but it does. You can be sloppy and successful, but
it almost never hurts to be sharp. Whatever energy you put
into being sharp at the office can and should be transferred to
optimizing your video setup at home.
Start Your Journey Today
Take a look at your current setup. It might be a laptop with a
terrible internal camera in a corner of the kitchen, or it might
be a fairly decent setup in a designated office area. Regardless,
compare what you have to the elements of the ideal setup.
That will empower you to see where you would get the most
bang for your buck. Obviously, if people on the other end of
your calls are complaining that it's hard to understand you, then
improving your audio is the place to start. Otherwise, you can
chart your own journey as your transform your home office into
a home studio.
David Maldow is founder and CEO with Let's Do Video.
commercialintegrator.com
http://www.commercialintegrator.com

Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
Commercial Integrator September 2022 - 3
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Commercial Integrator September 2022 - Cover3
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