Commercial Integrator September 2022 - 60

The Last Word
Commercial AV in a
Work-from-Home World
Is there a place for our professional-grade technology in people's
personal WFH setups? Compiled and framed by Mark Okern
WHEN I STARTED IN VIDEO
collaboration almost 20 years
ago, names like Polycom,
Tandberg, Codian, Lifesize
and Radvision ruled the conference
room and associated
infrastructure. Sure, there
were early software clients
from many of those brands,
but they were standalone applications
often tied to specific
infrastructure, and they
were certainly not ubiquitous
across the enterprise.
Things began to change in
the early 2010s, with some
of the companies named
above being acquired or
consolidating; then, we
saw a shift in the industry
toward IT-centric collaboration
platforms. As cloud
software-as-a-service (SaaS)
and platform-as-a-service
(PaaS) began to reach into
IT departments, it was only
a matter of time before
collaboration cloud services
began to flourish. Cisco
Webex and Microsoft (OCS,
then Lync, then Skype)
were soon joined by Zoom.
Skype for Business changed
again, being replaced by
Teams. We saw Apple and
Google tout their B2C (and
sometimes B2B) options in
FaceTime and Hangouts/
Duo. And on it went....
60
The manufacturers and integrators that will find the most success serving the WFH market
are those that create solutions that can comfortably exist in both the commercial and residential
worlds.
Then, in late 2019, news of
a new virus - SARS-CoV-2
- started to hit corners of
the internet. By early 2020,
we realized that this wasn't
simply another flu, and the
COVID-19 pandemic was
spreading around the globe.
The world changed overnight,
and the collaboration
industry changed with it.
Webcams replaced
Commercial Integrator SEPTEMBER 2022
conference-room PTZs;
headsets replaced beamforming
mics; and consumer
electronics stores
couldn't stock enough
inventory of brands like
Elgato, Logitech and Razer.
The commercial AV
industry scrambled to adjust
to the new world. Now,
two years later, we are still
figuring out the new normal.
Should work-from-home
(WFH) be considered a viable
market for commercial AV?
If so, what does (or will) that
look like? I tried to find out.
My first round of questioning
went out primarily to
non-commercial-AV people
in my IT life. And then, when
COVID-19 resurged within
some organizations, I had to
scramble to adjust, as well. I
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Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
Commercial Integrator September 2022 - 3
Commercial Integrator September 2022 - 4
Commercial Integrator September 2022 - 5
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Commercial Integrator September 2022 - Cover3
Commercial Integrator September 2022 - Cover4
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