Commercial Integrator September 2022 - 69

DEI
Taking Action
THE
DIVERSITY
TRANSFORMATION
HAS BEGUN
NSCA argues that chief diversity offi cer services will
help integrators build inclusive cultures, optimize
talent, humanize experiences and do better business.
By Amala Reddie
IN OUR INDUSTRY, all of us align ourselves
with one word: AV. But, if you take a closer
look between " A " and " V " in the alphabet,
there lie three other letters that form an important
acronym: DEI. That acronym, which
stands for diversity, equity and inclusion, is
more than just a buzzword. And these letters
are certainly more than just a discussion
at a roundtable or panel.
DEI symbolizes the actions necessary
to build an inclusive environment for all
marginalized communities - not only those
in this industry but also those worldwide. It
represents opportunities to nurture talent
across all levels, as well as to invest in that
talent. And that's precisely what NSCA,
the Cedar Rapids, Iowa-based non-profi t
association representing the commercial
commercialintegrator.com
integration industry, is doing through the
NSCA DEI Action Council.
In the last few years, several organizations
have taken monumental steps to
inculcate a culture of belonging for and
equality among employees. It would be
remiss not to mention the eff orts of the
AVIXA Women's Council, the AVIXA Diversity
Council and the countless initiatives that
the powerful women - especially women
of color - in the AV industry have undertaken.
NSCA continues to stand shoulder to
shoulder with them, forging new paths to
promote diversity, equity and inclusion.
The NSCA DEI Action Council was born
when NSCA launched Ignite 2.0 in 2020.
The recent rebranding refl ects NSCA's
expanded focus on societal injustices and
inequities. What's more, the council has taken
on the objective of providing members
with the foresight and knowledge to instill
inclusivity and diversity, while also conveying
the business benefi ts of doing so. One of the
top initiatives is a partnership with livingHR
(see sidebar: livingHR: A DEI-Focused NSCA
Partner Organization). The agency works
with companies to build inclusive cultures,
optimize talent and humanize experiences.
In this feature, NSCA DEI Action Council
member Bruce Kaufmann, along with
AVI-SPL's Heidi LaSalata and Stephanie
Angelopulos, discusses with Commercial
Integrator the council's various eff orts. They
also touch on the benefi ts of bringing on
livingHR as a DEI consultant.
The Need for a DEI Consultant
We've already observed that companies
are getting more involved in diff erent
initiatives. However, Kaufmann, president
and CEO of design-build engineering fi rm
Human Circuit, spotlights the diffi culty that
HR departments have when trying to get
upper management to act on these matters.
SEPTEMBER 2022 Commercial Integrator 69
BOBBOZ/STOCK.ADOBE.COM
http://www.commercialintegrator.com

Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

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