Commercial Integrator September 2022 - 72

VIRTUAL REALITY
A Tool for Integrators
HOW
INTEGRATORS
CAN BENEFIT
FROM VIRTUAL
REALITY
AVI-SPL and Modus VR reveal how using VR-as-a-Service
can accelerate and improve the design process for
integrators, end users and other stakeholders.
By Amala Reddie
DURING INFOCOMM '22, virtual reality,
or " VR, " joined a slew of terms - " hybrid
workforce, " " unified communications, "
" collaboration, " etc. - that buzzed
throughout the exhibit halls. The show
also witnessed countless visitors trying
on and demoing VR headsets available at
booths. This VR emphasis at the biggest
North American trade show in our industry
indicates that a change is in effect for the
AV business.
Indeed, in the last few years, VR technology
has expanded beyond just gaming. It
has been established in higher ed, medical
and government applications for some
time. For example, it is used in patient
treatment and simulation of battle tactics.
However, VR as a design environment can
also be a powerful tool for integrators,
especially during project planning. We
might call this the VR-as-a-Service model.
But what, exactly, is it?
To answer that question, Commercial
Integrator turns to David Thorson from
72
AVI-SPL and Ken Brueck from Modus VR.
They discuss how to apply VR when designing
installation projects in various commercial
markets.
Bending the Sphere of VR
VR is far more than just dazzling images
seen through the lens of fancy - albeit
sometimes heavy - headsets. According
to Thorson, AVI-SPL's vice president of
programming, VR actually allows people
to approach problems in a different
manner. " VR is a lot faster and provides a
more normal way of getting the job done, "
he explains.
Speaking along similar lines, Brueck,
cofounder of Modus VR, underlines that
the technology holds unique benefits as
compared to others. " VR's strengths lie
in its abilities to communicate space and
technical details, " he continues, " And
anyone whose business revolves around
these aspects is highly incentivized to adopt
[such] technologies that help them discover,
Commercial Integrator SEPTEMBER 2022
When integrators use VR, they're more
efficient, more profitable and have fewer
callbacks. Thus, it's a huge business asset.
design around and communicate anything. "
Turning to integrators' needs, Thorson
and Brueck both emphasize the pain points
associated with installation projects' design
aspects. Thorson notes that effective design
often centers on rendering things properly;
however, there are several audiovisual standards
(e.g., pixel pitch, viewing distance)
that can be hard to understand from simply
reading a PDF document or examining a 2D
rendering. " Unless you've seen it with your
own eyes, you might not understand the
decision or the impact, " Thorson argues.
For Brueck, personal experience underlines
that point. " I was dealing with a large
AV project at my residence, and I couldn't
wrap my head around some of the solutions
pitched by the integrator, " he recalls, " Once
the project was completed, I could finally
see what they meant. But we would have
arrived at a better solution, and much faster,
if we'd had a better platform to communicate
our ideas. "
This similarity of thinking brought tocommercialintegrator.com
http://www.commercialintegrator.com

Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
Commercial Integrator September 2022 - 3
Commercial Integrator September 2022 - 4
Commercial Integrator September 2022 - 5
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Commercial Integrator September 2022 - Cover3
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