Commercial Integrator September 2022 - 73

gether AVI-SPL and Modus VR with the goal
of employing VR technology to imagine,
design, revise and " occupy " spaces before
they physically exist. When the two firms
interacted at InfoComm '21, it set the stage
for a successful partnership.
Joining Forces Together
Thorson reveals how the collaboration fell
into place, saying, " John Richards [director
of engineering, global] and I were
extremely keen to experience the Modus
VR demo [at InfoComm], and we saw how
its potential can be used in the residential
[and] commercial markets. " He continues,
" Fast forward a few months, we began
working together, and [we've] been building
since then. "
Brueck agrees, remarking that the first
notes of success manifested during a joint
presentation at AVI-SPL Sales Acceleration
Summit 2022. He explains, " We got
to speak with a lot of account managers
[there], and it set off this wildfire that has
commercialintegrator.com
just continued to grow. " Indeed, during
InfoComm '22, hundreds of showgoers
thronged to the AVI-SPL booth to witness
how VR could enhance integrators' efforts
to design effective workplaces. Donning
'When coming together
in a virtual-experience
meeting, it facilitates
better collaboration.'
- Ken Brueck, Modus VR
VR headsets, visitors got to engage with the
technology and experience its capabilities,
including finding themselves " sitting " in virtual
workspaces that don't yet physically exist.
Thorson and Brueck enthuse about the
positive reaction that the demo sessions
yielded. Thorson says client engagement
has risen considerably. He recalls Dave
Lambe, design engineer from AVI-SPL's
northeast region, who has been using these
services as part of his customer engagements
for several months. " It's now become
an expectation - a part of the natural
motion, " Thorson notes. " Having that kind
of feedback is rewarding. "
One of the biggest takeaways, Brueck
adds, is that utilizing VR doesn't just lower
the barrier to communication but also diminishes
barriers to creativity. He cites the
fact that manufacturers, too, are now taking
advantage of the technology. " They've extended
the applications to webinars, where
they can demonstrate different products in
an engaging manner, " Brueck explains.
Although in its nascent stages, this collaboration,
Thorson and Brueck say, will be
mutually beneficial. The two believe that
VR-as-a-Service will effectively bring all
project stakeholders - integrators, system
designers, end users, architects, interior
designers - to the table earlier. Moreover,
it will help keep everyone engaged at the
same level.
SEPTEMBER 2022 Commercial Integrator 73
http://www.commercialintegrator.com

Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
Commercial Integrator September 2022 - 3
Commercial Integrator September 2022 - 4
Commercial Integrator September 2022 - 5
Commercial Integrator September 2022 - 6
Commercial Integrator September 2022 - 7
Commercial Integrator September 2022 - 8
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Commercial Integrator September 2022 - 11
Commercial Integrator September 2022 - 12
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Commercial Integrator September 2022 - 14
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Commercial Integrator September 2022 - Cover3
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